Hawkins New York – D2C Ranking & Growth Metrics
Home decor and linen bedding for bed, bath, dining and kitchen.
Last updated · August 2026 edition · method v1.2
Hawkins New York ranks #249 of 312 D2C brands in the August 2026 edition and #90 of 121 in Home, down 3 places on last month. We estimate Hawkins New York's revenue is growing year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among home brands selling home decor and linens, its closest competitor is Rowen & Wren (#156).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Hawkins New York is today: #249 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Hawkins New York's revenue growing?
We estimate Hawkins New York's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Hawkins New York growing?
Hawkins New York's Momentum score is 58.9, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #226 to #249 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Hawkins New York
Hawkins New York sells home decor and linen bedding, along with a broad range of products for the bedroom, bathroom, dining room and kitchen. The catalogue spans bed linens such as sheets, duvets and quilts, bath items including towels and robes, decorative objects like vases, candles and storage baskets, dining essentials such as dinnerware and glassware, and kitchen goods from bakeware to cutting boards. The brand also offers textiles including pillows, throws, rugs and wallpaper.
Hawkins New York branded search volume
How often people search for Hawkins New York by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in November and December and lowest in June.
Hawkins New York's audience, products and channels
Social audience
- Instagram hawkinsnewyork 63,438
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days154
- Typical priceUS$64
- Price rangeUS$2 – US$1,350
From Hawkins New York's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- MerchandisingRebuy
- AnalyticsHotjar
Tools detected on hawkinsnewyork.com; detection covers common apps and may miss some.
Hawkins New York competitors
The home brands closest to Hawkins New York: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British furniture, lighting and homeware for the home and garden
Furniture and home decor for styled interiors and outdoor living.
Natural home diffusers, humidifiers, and scents for air care.
Colorful, bohemian home decor and lifestyle brand by Justina Blakeney
British home lighting, switches, handles and bathroom fittings
Hawkins New York vs Rowen & Wren
Rowen & Wren is the bigger brand (Scale 43.3 against 30.8), while Hawkins New York is growing faster (Momentum 59 against 53). See Rowen & Wren's page.
| August 2026 | Hawkins New York | Rowen & Wren |
|---|---|---|
| Overall rank | #249 | #156 |
| Home rank | #90 | #52 |
| Scale (size) | 30.8 | 43.3 |
| Momentum (growth) | 58.9 | 53.1 |
| Branded search | 23 | 40 |
| Site traffic | 27 | 38 |
| Social audience | 45 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Hawkins New York: common questions
What does Hawkins New York sell?
Home decor and linen bedding for bed, bath, dining and kitchen. Known for: Linen bedding, Bath towels and robes, Decorative objects, Dinnerware and tabletop and Kitchen textiles and accessories.
Where is Hawkins New York from?
Hawkins New York is based in United States.
Where can you buy Hawkins New York?
Hawkins New York sells through its own online store and selected retailers. Its online store is at hawkinsnewyork.com.
Is Hawkins New York's revenue growing?
We estimate Hawkins New York's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Hawkins New York's competitors?
Hawkins New York's closest competitors in the Home category are Rowen & Wren, McGee & Co., Vitruvi and Jungalow.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.