Sheets & Giggles – D2C Ranking & Growth Metrics
Eucalyptus Lyocell bed sheets and pillowcases sold direct to consumers.
Last updated · August 2026 edition · method v1.2
Sheets & Giggles ranks #298 of 312 D2C brands in the August 2026 edition and #116 of 121 in Home, unchanged on last month. We estimate Sheets & Giggles' revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year. Among home brands selling eucalyptus bed sheets, its closest competitor is Bedfolk (#245).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Sheets & Giggles is today: #298 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Sheets & Giggles' revenue growing?
We estimate Sheets & Giggles' revenue is shrinking year on year (medium confidence). Sheets & Giggles' branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Sheets & Giggles growing?
Sheets & Giggles has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #257 to #298 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Sheets & Giggles
Sheets & Giggles sells bedding made from Lyocell, a fabric derived from eucalyptus fibre, positioned as a soft and sustainable alternative to conventional cotton sheets. The product range includes sheet sets and pillowcases, sold in a range of colours directly to consumers through its own website. The brand targets everyday home shoppers looking for comfortable, temperature-regulating bedding with an environmental angle.
Sheets & Giggles branded search volume
How often people search for Sheets & Giggles by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Sheets & Giggles' audience, products and channels
Social audience
- Instagram SheetsGiggles 29,952
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store2
- New in the last 90 days2
- Typical priceUS$249
- Price rangeUS$59 – US$279
From Sheets & Giggles' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Ecommerce stack
- Email & SMSKlaviyo
Tools detected on sheetsgiggles.com; detection covers common apps and may miss some.
Sheets & Giggles competitors
The home brands closest to Sheets & Giggles: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Bed linen, towels and robes in linen and cotton fabrics.
British linen and cotton bedding, sleepwear and home textiles.
Direct-to-consumer bedding, bath and home accessories brand.
Handmade porcelain tableware and home ceramics from Philadelphia
Natural and organic mattresses made in the USA
Sheets & Giggles: common questions
What does Sheets & Giggles sell?
Eucalyptus Lyocell bed sheets and pillowcases sold direct to consumers. Known for: Lyocell sheet sets, Lyocell pillowcases, Eucalyptus bedding and Sustainable bedding.
Where is Sheets & Giggles from?
Sheets & Giggles is based in United States.
Where can you buy Sheets & Giggles?
Sheets & Giggles sells through its own online store and selected retailers. Its online store is at sheetsgiggles.com.
Is Sheets & Giggles' revenue growing?
We estimate Sheets & Giggles' revenue is shrinking year on year (medium confidence). Sheets & Giggles' branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Sheets & Giggles' competitors?
Sheets & Giggles' closest competitors in the Home category are Bedfolk, Piglet in Bed, Brooklinen and Felt+Fat.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.