Bolia – D2C Ranking & Growth Metrics
Danish furniture and home decor in a Scandinavian design style.
Last updated · August 2026 edition · method v1.3
Bolia ranks #29 of 366 D2C brands in the August 2026 edition and #10 of 127 in Home, up 3 places on last month. We estimate Bolia's revenue is flat year on year (medium confidence). Branded search is growing over the past year. Among home brands selling scandinavian furniture, its closest competitor is McGee & Co. (#34).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Bolia is today: #29 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Bolia's revenue growing?
We estimate Bolia's revenue is flat year on year (medium confidence). Bolia sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Bolia growing?
Bolia's Momentum score is 50.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Bolia
Bolia is a Danish home furnishings brand working within what it describes as New Scandinavian Design. The brand designs and sells furniture and interior accessories for living, dining and bedroom spaces, aimed at customers looking for Scandinavian-style home decor. Products are presented across an online store and physical showrooms, where the brand frames the shopping experience as part of a broader design universe rather than a simple transaction.
Bolia operates through a mix of direct online sales and a network of stores, consistent with a wholesale-led approach to reaching customers alongside its own retail presence. The brand positions itself around design-led furniture rather than price competition, inviting customers into showrooms as part of the buying experience. Beyond this design positioning and its Danish origins, the available material does not detail the brand's history, leadership or specific product ranges in depth.
Bolia branded search volume
How often people search for Bolia by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Bolia's audience, products and channels
Social audience
On Pinterest.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the Netherlands, Sweden, Germany and Spain.
Ecommerce stack
- ReviewsTrustpilot
- TrackingGoogle Tag Manager
Tools detected on bolia.com; detection covers common apps and may miss some.
Bolia competitors
The home brands closest to Bolia: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Furniture and home decor for styled interiors and outdoor living.
Modern furniture for living, dining, bedroom and outdoor spaces
Minimalist bedroom and living room furniture, from beds to sofas
Made-to-order modular shelving, wardrobes and sofas for the home.
Home goods sold direct to consumers from France.
Bolia vs McGee & Co.
Bolia leads on both size and growth: Scale 64.4 against 63.6, and Momentum 50 against 46. See McGee & Co.'s page.
| August 2026 | Bolia | McGee & Co. |
|---|---|---|
| Overall rank | #29 | #34 |
| Home rank | #10 | #11 |
| Scale (size) | 64.4 | 63.6 |
| Momentum (growth) | 50.0 | 46.3 |
| Branded search | 73 | 57 |
| Site traffic | 56 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Bolia: common questions
What does Bolia sell?
Danish furniture and home decor in a Scandinavian design style. Known for: Sofas, Dining furniture, Bedroom furniture, Interior accessories and Showroom retail experience.
Where is Bolia from?
Bolia is based in Denmark.
Where can you buy Bolia?
Bolia sells through its own online store and a network of retailers and stockists. Its online store is at bolia.com.
Is Bolia's revenue growing?
We estimate Bolia's revenue is flat year on year (medium confidence). Bolia sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Bolia's competitors?
Bolia's closest competitors in the Home category are McGee & Co., Rove Concepts, Thuma and Tylko.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.