Dowsing & Reynolds – D2C Ranking & Growth Metrics
British home lighting, switches, handles and bathroom fittings
Last updated · August 2026 edition · method v1.3
Dowsing & Reynolds ranks #185 of 312 D2C brands in the August 2026 edition and #60 of 121 in Home, down 1 place on last month. We estimate Dowsing & Reynolds' revenue is flat year on year (high confidence). Branded search is steady over the past year. Among home brands selling home lighting and fittings, its closest competitor is Rowen & Wren (#156).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Dowsing & Reynolds is today: #185 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Dowsing & Reynolds' revenue growing?
We estimate Dowsing & Reynolds' revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Dowsing & Reynolds growing?
Dowsing & Reynolds' Momentum score is 52.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Dowsing & Reynolds
Dowsing & Reynolds is a British home décor and interior fittings brand selling lighting, switches and sockets, door and cupboard handles, and kitchen and bathroom fixtures and accessories. Its range includes ceiling lights, chandeliers, pendant lights, wall lights, table and floor lamps, light switches and plug sockets, door handles and knobs, taps and sink accessories, and bathroom fittings such as towel rails and mirrors, offered across a range of finishes including brass, black, gold, bronze and silver.
Dowsing & Reynolds branded search volume
How often people search for Dowsing & Reynolds by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Dowsing & Reynolds' audience, products and channels
Social audience
- Instagram dowsingandreynolds 150,108
- TikTok dowsingandreynolds 1,113
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Australia and the Netherlands.
Dowsing & Reynolds competitors
The home brands closest to Dowsing & Reynolds: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British furniture, lighting and homeware for the home and garden
Natural home diffusers, humidifiers, and scents for air care.
Rugs, bedding, and home décor for furnishing the home
Home decor and linen bedding for bed, bath, dining and kitchen.
British home and garden furniture, lighting and accessories
Dowsing & Reynolds vs Rowen & Wren
Rowen & Wren leads on both size and growth: Scale 43.3 against 39.3, and Momentum 53 against 52. See Rowen & Wren's page.
| August 2026 | Dowsing & Reynolds | Rowen & Wren |
|---|---|---|
| Overall rank | #185 | #156 |
| Home rank | #60 | #52 |
| Scale (size) | 39.3 | 43.3 |
| Momentum (growth) | 52.3 | 53.1 |
| Branded search | 28 | 40 |
| Site traffic | 37 | 38 |
| Social audience | 54 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Dowsing & Reynolds: common questions
What does Dowsing & Reynolds sell?
British home lighting, switches, handles and bathroom fittings. Known for: Ceiling lights and chandeliers, Pendant and wall lighting, Light switches and sockets, Door handles and cupboard knobs and Kitchen and bathroom fittings.
Where is Dowsing & Reynolds from?
Dowsing & Reynolds is based in United Kingdom.
Where can you buy Dowsing & Reynolds?
Dowsing & Reynolds sells through its own online store and selected retailers. Its online store is at dowsingandreynolds.com.
Is Dowsing & Reynolds' revenue growing?
We estimate Dowsing & Reynolds' revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Dowsing & Reynolds' competitors?
Dowsing & Reynolds' closest competitors in the Home category are Rowen & Wren, Vitruvi, Annie Selke and Hawkins New York.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.