Jungalow – D2C Ranking & Growth Metrics
Colorful, bohemian home decor and lifestyle brand by Justina Blakeney
Last updated · August 2026 edition · method v1.3
Jungalow ranks #189 of 312 D2C brands in the August 2026 edition and #62 of 121 in Home, up 1 place on last month. We estimate Jungalow's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. Among home brands selling bohemian home decor, its closest competitor is Rowen & Wren (#156).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Jungalow is today: #189 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Jungalow's revenue growing?
We estimate Jungalow's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Jungalow growing?
Jungalow's Momentum score is 36.4, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #188 to #189 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Jungalow
Jungalow is a home decor and lifestyle brand founded by designer Justina Blakeney, offering colorful, pattern-rich products for the home including furniture, textiles, wallpaper, and decorative accessories, alongside books and a wellness-oriented card deck called Grow Oracle. The brand is built around Blakeney's distinctive bohemian-maximalist aesthetic, blending vintage-inspired finds with plant-filled, eclectic interiors, and extends into collaborations such as merchandise for the Hollywood Bowl and a rug collection with Ruggable.
Based in Los Angeles, Jungalow sells directly through its own website, featuring curated edits of home decor, bedding and bath items, vintage clothing, and kitchen and dining goods personally selected by Blakeney. The brand positions itself as a creative studio as much as a retailer, with Blakeney serving as Creative Director and Sara Rose as CEO. Jungalow also offers a creative consultancy service and produces original art and print collections, reflecting its origins as a design blog turned multifaceted lifestyle business.
Jungalow branded search volume
How often people search for Jungalow by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Jungalow's audience, products and channels
Social audience
- Instagram thejungalow 1,544,034
Also on Pinterest.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Jungalow competitors
The home brands closest to Jungalow: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British furniture, lighting and homeware for the home and garden
Home decor and linen bedding for bed, bath, dining and kitchen.
Globally inspired, artisan-made home decor and furniture.
Furniture and home decor for styled interiors and outdoor living.
Brooklyn-based textiles and home goods with bold, original prints
Jungalow vs Rowen & Wren
Rowen & Wren leads on both size and growth: Scale 43.3 against 38.9, and Momentum 53 against 36. See Rowen & Wren's page.
| August 2026 | Jungalow | Rowen & Wren |
|---|---|---|
| Overall rank | #189 | #156 |
| Home rank | #62 | #52 |
| Scale (size) | 38.9 | 43.3 |
| Momentum (growth) | 36.4 | 53.1 |
| Branded search | 26 | 40 |
| Site traffic | 16 | 38 |
| Social audience | 80 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Jungalow: common questions
What does Jungalow sell?
Colorful, bohemian home decor and lifestyle brand by Justina Blakeney. Known for: Home decor, Wallpaper and textiles, Grow Oracle card deck, Ruggable rug collaboration and Books by Justina Blakeney.
Where is Jungalow from?
Jungalow is based in Los Angeles, United States.
Where can you buy Jungalow?
Jungalow sells through its own online store and selected retailers. Its online store is at jungalow.com.
When was Jungalow founded?
Jungalow was founded in 2009.
Who founded Jungalow?
Jungalow was founded by Justina Blakeney.
Is Jungalow's revenue growing?
We estimate Jungalow's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Jungalow's competitors?
Jungalow's closest competitors in the Home category are Rowen & Wren, Hawkins New York, The Citizenry and McGee & Co..
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.