Gathre – D2C Ranking & Growth Metrics
Children's play mats, play furniture and home accessories for families
Last updated · August 2026 edition · method v1.2
Gathre ranks #165 of 312 D2C brands in the August 2026 edition and #57 of 121 in Home, down 4 places on last month. We estimate Gathre's revenue is flat year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among home brands selling kids play mats, its closest competitor is Nugget (#49).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Gathre is today: #165 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Gathre's revenue growing?
We estimate Gathre's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Gathre growing?
Gathre's Momentum score is 45.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Gathre
Gathre makes children's products, including play mats, play furniture, bedding and home accessories, aimed at parents who want everyday items that are both functional and visually appealing. The brand's offering spans changing mats, padded mats, play tents, climbing and activity structures such as trampolines and basketball hoops, as well as bedding, tablecloths, storage and decorative pieces for children's rooms. Products are designed to fit into the look and routines of a family home rather than standing out as separate toys.
Gathre branded search volume
How often people search for Gathre by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in January.
Gathre's audience, products and channels
Social audience
- Instagram gathre 510,256
- YouTube _gathre 2,780
Also on TikTok, Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store247
- New in the last 90 days3
- Typical price98
- Price range1 – 899
From Gathre's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Gathre competitors
The home brands closest to Gathre: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Modular foam play couches and furniture for children
Direct-to-consumer sofas, sectionals and armchairs made to order
Baby and toddler gear for mealtime, playtime and bathtime.
Bedding, duvets, pillows and towels for the home
Home water filtration pitchers, bottles and sink systems
Gathre vs Nugget
Nugget is the bigger brand (Scale 58.6 against 42.2), while Gathre is growing faster (Momentum 45 against 39). See Nugget's page.
| August 2026 | Gathre | Nugget |
|---|---|---|
| Overall rank | #165 | #49 |
| Home rank | #57 | #17 |
| Scale (size) | 42.2 | 58.6 |
| Momentum (growth) | 45.1 | 39.3 |
| Branded search | 35 | 66 |
| Site traffic | 27 | 42 |
| Social audience | 68 | 69 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Gathre: common questions
What does Gathre sell?
Children's play mats, play furniture and home accessories for families. Known for: Play mats, Padded changing mats, Play tents and tunnels, Play furniture (trampolines, basketball hoops, playsets) and Bedding and home textiles.
Where is Gathre from?
Gathre is based in United States.
Where can you buy Gathre?
Gathre sells through its own online store and selected retailers. Its online store is at gathre.com.
Is Gathre's revenue growing?
We estimate Gathre's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Gathre's competitors?
Gathre's closest competitors in the Home category are Nugget, Albany Park, Lalo and Soak&Sleep.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.