Native Union – D2C Ranking & Growth Metrics
Designed tech accessories and cases for Apple devices
Last updated · August 2026 edition · method v1.3
Native Union ranks #192 of 366 D2C brands in the August 2026 edition and #4 of 4 in Tech, down 2 places on last month. We estimate Native Union's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year. Among tech brands selling tech accessories, its closest competitor is Twelve South (#159).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Native Union is today: #192 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Native Union's revenue growing?
We estimate Native Union's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Native Union growing?
Native Union's Momentum score is 60.8, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Native Union
Native Union designs tech accessories for smartphones, tablets, laptops and wearables, including iPhone and AirPods cases, Apple Watch bands, carry bags, charging products and desk accessories. The brand is designed in Paris and describes its approach as combining good design with considered, planet-friendly materials. Its catalogue is organised around Apple device ecosystems, with cases and accessories updated to match new iPhone and Apple Watch releases.
The brand sells primarily through its own website, offering worldwide shipping and seasonal promotions such as free gifts and shipping thresholds. Native Union also runs a Special Projects arm offering smart accessories for business clients and teams. Its origins trace back to the Pop Phone Retro Handset, a tactile phone accessory created after the launch of the first iPhone. The brand positions itself around the idea of elevating modern, tech-enabled living through functional, well-made accessories rather than low-cost or disposable alternatives.
Native Union branded search volume
How often people search for Native Union by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is fairly steady through the year.
Native Union's audience, products and channels
Social audience
- Instagram nativeunion 117,043
- TikTok nativeunionofficial 3,380
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store181
- New in the last 90 days5
- Typical price€55
- Price range€6 – €180
From Native Union's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, France and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- MerchandisingRebuy
- Cross-borderGlobal-e
- PaymentsShop Pay
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on nativeunion.com; detection covers common apps and may miss some.
Native Union competitors
The tech brands closest to Native Union: same kind of product first, then the nearest in size. See every brand in Tech or the full D2C brand rankings.
Charging accessories and stands for Apple devices
iPhone cases, Apple Watch bands and charging gear for everyday carry
Compostable phone cases for iPhone, Google Pixel and Samsung Galaxy.
Native Union vs Twelve South
Twelve South is the bigger brand (Scale 46.2 against 43.9), while Native Union is growing faster (Momentum 61 against 48). See Twelve South's page.
| August 2026 | Native Union | Twelve South |
|---|---|---|
| Overall rank | #192 | #159 |
| Tech rank | #4 | #3 |
| Scale (size) | 43.9 | 46.2 |
| Momentum (growth) | 60.8 | 48.2 |
| Branded search | 47 | 51 |
| Site traffic | 34 | 38 |
| Social audience | 52 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Native Union: common questions
What does Native Union sell?
Designed tech accessories and cases for Apple devices. Known for: iPhone cases, AirPods cases, Apple Watch bands, MagSafe chargers and Carry bags and sleeves.
Where is Native Union from?
Native Union is based in Paris, France.
Where can you buy Native Union?
Native Union sells through its own online store and selected retailers. Its online store is at nativeunion.com.
Who founded Native Union?
Native Union was founded by Igor.
Is Native Union's revenue growing?
We estimate Native Union's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Native Union's competitors?
Native Union's closest competitors in the Tech category are Twelve South, Nomad and Pela.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.