Twelve South – D2C Ranking & Growth Metrics
Charging accessories and stands for Apple devices
Last updated · August 2026 edition · method v1.3
Twelve South ranks #159 of 366 D2C brands in the August 2026 edition and #3 of 4 in Tech, up 7 places on last month. We estimate Twelve South's revenue is flat year on year (high confidence). Branded search is growing over the past year. Among tech brands selling tech accessories, its closest competitor is Native Union (#192).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Twelve South is today: #159 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Twelve South's revenue growing?
We estimate Twelve South's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Twelve South growing?
Twelve South's Momentum score is 48.2, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Twelve South
Twelve South designs charging accessories, stands, cases and travel gear for Apple devices, including iPhone, iPad, Apple Watch and MacBook. Its product range covers desktop organisation, wireless and portable charging, and travel essentials such as Bluetooth audio adapters and compact chargers, sold under product lines like AirFly, HiRise, Valet, PowerBug and PlugBug. The brand positions its goods as accessories designed to complement an Apple-centred lifestyle, built for use at a desk, around the home or while travelling.
Products are sold directly through the Twelve South website as well as through third-party retailers listed under a where-to-buy section. The brand also offers business purchasing options. Twelve South markets itself on design and everyday usefulness, with accessories arranged by device type and by category, such as charging, travel and workspace, allowing customers to shop according to the Apple product they own.
Twelve South branded search volume
How often people search for Twelve South by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Twelve South's audience, products and channels
Social audience
- Instagram twelvesouth 102,806
- TikTok twelvesouth_ 5,938
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada and the US.
Twelve South competitors
The tech brands closest to Twelve South: same kind of product first, then the nearest in size. See every brand in Tech or the full D2C brand rankings.
Designed tech accessories and cases for Apple devices
iPhone cases, Apple Watch bands and charging gear for everyday carry
Compostable phone cases for iPhone, Google Pixel and Samsung Galaxy.
Twelve South vs Native Union
Twelve South is the bigger brand (Scale 46.2 against 43.9), while Native Union is growing faster (Momentum 61 against 48). See Native Union's page.
| August 2026 | Twelve South | Native Union |
|---|---|---|
| Overall rank | #159 | #192 |
| Tech rank | #3 | #4 |
| Scale (size) | 46.2 | 43.9 |
| Momentum (growth) | 48.2 | 60.8 |
| Branded search | 51 | 47 |
| Site traffic | 38 | 34 |
| Social audience | 51 | 52 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Twelve South: common questions
What does Twelve South sell?
Charging accessories and stands for Apple devices. Known for: AirFly Bluetooth adapters, HiRise stands, Valet chargers, PowerBug portable chargers and PlugBug travel chargers.
Where is Twelve South from?
Twelve South is based in United States.
Where can you buy Twelve South?
Twelve South sells through its own online store and selected retailers. Its online store is at twelvesouth.com.
Is Twelve South's revenue growing?
We estimate Twelve South's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Twelve South's competitors?
Twelve South's closest competitors in the Tech category are Native Union, Nomad and Pela.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.