Dagne Dover – D2C Ranking & Growth Metrics
Structured neoprene and leather bags for work, travel and parenting.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Dagne Dover is new to the index this month, entering at #110 of 522 overall and #7 of 18 in Travel & Bags. Demand is falling: its Momentum score is 22, well under the flat line of 50. Branded search is declining sharply over the past year, with a seasonal peak in November and December. Its closest Travel & Bags competitor is Ortlieb (#121).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Dagne Dover is today: #110 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Dagne Dover's revenue growing?
We estimate Dagne Dover's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Dagne Dover growing?
Dagne Dover's Momentum score is 22.4, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Dagne Dover
Dagne Dover makes structured bags for everyday use: backpacks, totes, diaper bags, duffles, wallets and travel luggage. The company was founded in 2013 by three women and built its name on the Dakota Backpack, described as the original neoprene backpack. The catalogue spans dedicated lines for parenting, work, gym and travel, organised into collections such as 365 Neo and Super Soft, with bags built around internal organisation and interior pockets rather than plain storage. A resale programme lets customers buy and sell used Dagne Dover bags.
Dagne Dover competitors
The travel & bags brands closest to Dagne Dover: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Waterproof bike panniers, backpacks and travel bags made in Germany.
Backpacks, travel bags and workwear-inspired apparel for everyday carry
Modular camera bags, travel packs and phone accessories
Backpacks, luggage, camera bags and travel apparel from a Kickstarter-founded US brand.
Wallets, bags, phone cases and travel gear designed in Melbourne
Dagne Dover vs Ortlieb
Dagne Dover is the bigger brand (Scale 59.1 against 57.8), while Ortlieb is growing faster (Momentum 51 against 22). See Ortlieb's page.
| October 2026 | Dagne Dover | Ortlieb |
|---|---|---|
| Overall rank | #110 | #121 |
| Travel & Bags rank | #7 | #8 |
| Scale (size) | 59.1 | 57.8 |
| Momentum (growth) | 22.4 | 50.8 |
| Branded search | 60 | 66 |
| Site traffic | 45 | 54 |
| Social audience | 75 | 52 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Dagne Dover branded search volume
How often people search for Dagne Dover by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and December and lowest in September.
Dagne Dover's audience, products and channels
Social audience
- Instagram dagnedover 409k
- TikTok dagnedover 587k
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store355
- New in the last 90 days46
- Typical priceUS$95
- Price rangeUS$1 – US$725
From Dagne Dover's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- ReturnsLoop Returns
- Cross-borderGlobal-e
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on dagnedover.com; detection covers common apps and may miss some.
Dagne Dover: common questions
What does Dagne Dover sell?
Structured neoprene and leather bags for work, travel and parenting.
Where is Dagne Dover from?
Dagne Dover is based in United States.
Where can you buy Dagne Dover?
Dagne Dover sells through its own online store and selected retailers. Its online store is at dagnedover.com.
When was Dagne Dover founded?
Dagne Dover was founded in 2013.
Is Dagne Dover's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Dagne Dover's competitors?
Dagne Dover's closest competitors in the Travel & Bags category are Ortlieb, Topo Designs, Peak Design and Nomatic.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Dagne Dover move, or the data as an export? See data & alerts.