Away – D2C Ranking & Growth Metrics
Luggage, bags and travel accessories for everyday travel
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Away ranks #13 of 429 D2C brands in the September 2026 edition and #1 of 16 in Travel & Bags, down 1 place on last month. We estimate Away's revenue is flat year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and September. In Travel & Bags, its closest competitor is Monos (#56).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Away is today: #13 of 429 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Away's revenue growing?
We estimate Away's revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Away growing?
Away's Momentum score is 43.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Away
Away sells luggage, bags and travel accessories for everyday and frequent travellers. Its range spans hardside and softside suitcases in carry-on and checked sizes, along with backpacks, duffles, totes, crossbodies, garment bags and packing accessories such as organisers and toiletry bags. Products are organised by size and style, including collections such as Series 3, Topside and Aluminum Edge, with options to personalise bags and luggage.
The brand sells directly to consumers through its website and a network of its own retail stores across US and international cities, including Austin, Chicago, London and Toronto. Away also operates a resale channel for pre-owned items called Away Reclaimed, and offers bundles and sale items. Collaborations, such as a collection with Sabrina Ionescu, and charms and accessories allow for further customisation of its core luggage and bag lines.
Away competitors
The travel & bags brands closest to Away: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Designed luggage, bags, and travel accessories sold direct to consumers
Bags, packs and apparel for everyday use and travel
Norwegian-designed backpacks, luggage and sports travel bags.
Travel bags, luggage and camera bags for everyday carry
Travel duffels and backpacks for everyday adventure
Away vs Monos
Away is the bigger brand (Scale 72.2 against 62.0), while Monos is growing faster (Momentum 48 against 44). See Monos' page.
| September 2026 | Away | Monos |
|---|---|---|
| Overall rank | #13 | #56 |
| Travel & Bags rank | #1 | #5 |
| Scale (size) | 72.2 | 62.0 |
| Momentum (growth) | 43.7 | 47.7 |
| Branded search | 76 | 59 |
| Site traffic | 68 | 59 |
| Social audience | 73 | 68 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Away branded search volume
How often people search for Away by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and September and lowest in February.
Away's audience, products and channels
Social audience
- Instagram away 768,501
- TikTok away 58,900
- YouTube away-travel 2,420
Also on Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store1,000+
- New in the last 90 days86
- Typical priceUS$180
- Price rangeUS$10 – US$954
From Away's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, the UK and Australia.
Ecommerce stack
- Email & SMSKlaviyo
Tools detected on awaytravel.com; detection covers common apps and may miss some.
Away: common questions
What does Away sell?
Luggage, bags and travel accessories for everyday travel. Known for: Carry-on luggage, Series 3 collection, Signature bags, Packing cubes and Garment bags.
Where is Away from?
Away is based in United States.
Where can you buy Away?
Away sells through its own online store and selected retailers. Its online store is at awaytravel.com.
Is Away's revenue growing?
We estimate Away's revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Away's competitors?
Away's closest competitors in the Travel & Bags category are Monos, Topo Designs, Db Journey and Nomatic.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.