CALPAK – D2C Ranking & Growth Metrics
Luggage, bags and travel organisers for everyday and travel use.
Last updated · August 2026 edition · method v1.3
CALPAK ranks #33 of 366 D2C brands in the August 2026 edition and #3 of 15 in Travel & Bags, unchanged on last month. We estimate CALPAK's revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among travel & bags brands selling luggage and bags, its closest competitor is Monos (#43).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big CALPAK is today: #33 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is CALPAK's revenue growing?
We estimate CALPAK's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is CALPAK growing?
CALPAK's Momentum score is 51.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About CALPAK
CALPAK is a US-based direct-to-consumer brand making luggage, bags and travel organisers. Its range spans hard-shell and soft-sided suitcases, carry-ons, backpacks, duffels, totes, diaper bags and crossbody bags, alongside packing cubes, toiletry and makeup cases, tech organisers and luggage accessories. Products are grouped into named collections and lines, such as Luka and Terra, and the brand periodically introduces limited collaborations and seasonal edits.
CALPAK branded search volume
How often people search for CALPAK by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in November and December and lowest in September.
CALPAK's audience, products and channels
Social audience
- Instagram calpak 436,638
- TikTok calpak 62,700
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store175
- New in the last 90 days11
- Typical price€66
- Price range€1 – €595
From CALPAK's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and Germany.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsYotpo
- Customer serviceGorgias
- Cross-borderGlobal-e
- PaymentsShop Pay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on calpaktravel.com; detection covers common apps and may miss some.
CALPAK competitors
The travel & bags brands closest to CALPAK: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Designed luggage, bags, and travel accessories sold direct to consumers
Bags, camera gear and phone accessories for travel and everyday carry.
Waterproof bags and luggage for cycling, outdoor and everyday use, made in Germany
Bags, packs and apparel for everyday use and travel
Norwegian-designed backpacks, luggage and sports travel bags.
CALPAK vs Monos
CALPAK leads on both size and growth: Scale 63.9 against 62.0, and Momentum 52 against 48. See Monos' page.
| August 2026 | CALPAK | Monos |
|---|---|---|
| Overall rank | #33 | #43 |
| Travel & Bags rank | #3 | #4 |
| Scale (size) | 63.9 | 62.0 |
| Momentum (growth) | 51.5 | 47.7 |
| Branded search | 68 | 59 |
| Site traffic | 57 | 59 |
| Social audience | 67 | 68 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
CALPAK: common questions
What does CALPAK sell?
Luggage, bags and travel organisers for everyday and travel use. Known for: Hard-shell and soft-sided luggage, Backpacks and duffels, Diaper bags, Packing cubes and organizers and Toiletry and cosmetics cases.
Where is CALPAK from?
CALPAK is based in United States.
Where can you buy CALPAK?
CALPAK sells through its own online store and selected retailers. Its online store is at calpaktravel.com.
Is CALPAK's revenue growing?
We estimate CALPAK's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are CALPAK's competitors?
CALPAK's closest competitors in the Travel & Bags category are Monos, Peak Design, Ortlieb and Topo Designs.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.