Monos – D2C Ranking & Growth Metrics
Designed luggage, bags, and travel accessories sold direct to consumers
Last updated · August 2026 edition · method v1.3
Monos ranks #43 of 366 D2C brands in the August 2026 edition and #4 of 15 in Travel & Bags, down 1 place on last month. We estimate Monos' revenue is flat year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among travel & bags brands selling travel luggage, its closest competitor is Topo Designs (#74).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Monos is today: #43 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Monos' revenue growing?
We estimate Monos' revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Monos growing?
Monos' Momentum score is 47.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Monos
Monos designs luggage, bags, and travel accessories, selling directly to consumers through its website and a growing number of retail stores across Canada, the United States, and other markets. Its range covers carry-on and check-in suitcases, luggage sets, backpacks, totes, duffels, briefcases, and crossbodies, alongside accessories such as packing cubes, wallets, sunglasses, and passport covers. Products are organised into named collections like Classic, Expandable, Hybrid, Aluminum, Metro, Field, and Gesso, with the brand pitching items for everyday use as well as short and long trips.
The brand presents itself as a design-led travel company, emphasising thoughtful construction, material choice, and testing of its luggage. Monos sells primarily online but has expanded into physical retail locations in cities including Coquitlam, Toronto, Vancouver, Boston, Chicago, Los Angeles, New York, and Washington, DC. It also engages in collaborative projects and retail experiences, such as custom vehicle builds and hospitality spaces, as part of its brand presentation. The company is based in Canada.
Monos branded search volume
How often people search for Monos by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in February.
Monos' audience, products and channels
Social audience
- Instagram monostravel 509,189
- TikTok monostravel 26,900
- YouTube monostravel 7,690
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store94
- New in the last 90 days7
- Typical priceUS$95
- Price rangeUS$6 – US$109,000
From Monos' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and Germany.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo, Judge.me
- SearchAlgolia
- PaymentsShop Pay
Tools detected on monos.com; detection covers common apps and may miss some.
Monos competitors
The travel & bags brands closest to Monos: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Bags, packs and apparel for everyday use and travel
Norwegian-designed backpacks, luggage and sports travel bags.
Travel bags, luggage and camera bags for everyday carry
Travel duffels and backpacks for everyday adventure
Luggage, bags and travel organisers for everyday and travel use.
Monos vs Topo Designs
Monos leads on both size and growth: Scale 62.0 against 57.2, and Momentum 48 against 44. See Topo Designs' page.
| August 2026 | Monos | Topo Designs |
|---|---|---|
| Overall rank | #43 | #74 |
| Travel & Bags rank | #4 | #6 |
| Scale (size) | 62.0 | 57.2 |
| Momentum (growth) | 47.7 | 43.7 |
| Branded search | 59 | 58 |
| Site traffic | 59 | 49 |
| Social audience | 68 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Monos: common questions
What does Monos sell?
Designed luggage, bags, and travel accessories sold direct to consumers. Known for: Carry-on and check-in luggage, Backpacks, totes, and duffels, Packing cubes and organizers, Wallets and passport covers and Sunglasses.
Where is Monos from?
Monos is based in Canada.
Where can you buy Monos?
Monos sells through its own online store and selected retailers. Its online store is at monos.com.
Is Monos' revenue growing?
We estimate Monos' revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Monos' competitors?
Monos' closest competitors in the Travel & Bags category are Topo Designs, Db Journey, Nomatic and Baboon to the Moon.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.