United by Blue – D2C Ranking & Growth Metrics
Sustainable bags and accessories that fund waterway cleanups.
Last updated · August 2026 edition · method v1.2
United by Blue ranks #238 of 312 D2C brands in the August 2026 edition and #8 of 10 in Travel & Bags, down 1 place on last month. We estimate United by Blue's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year. Among travel & bags brands selling everyday bags, its closest competitor is Db Journey (#89).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big United by Blue is today: #238 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is United by Blue's revenue growing?
We estimate United by Blue's revenue is shrinking year on year (medium confidence). United by Blue's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is United by Blue growing?
United by Blue has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #194 to #238 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About United by Blue
United by Blue makes bags and related accessories, including backpacks, totes, duffels, and small packs, alongside socks, apparel, and household items such as drinkware and stoneware. Products draw on materials including recycled fabrics, hemp, and wool. The range targets everyday and outdoor use, spanning commuting, travel, and hiking occasions, with items such as convertible totes, transit packs, and duffel bags.
The brand is positioned around environmental responsibility, tying each product purchase to the removal of a pound of trash from oceans and waterways. It sells directly to consumers through its own website, offering a Lifetime Guarantee on select products, a resale programme, and a bundled fall collection of cold-weather goods. United by Blue also supports its mission through activities such as sponsored cleanups, wholesale distribution, and corporate sales, alongside standard direct-to-consumer features like free shipping thresholds, student and military discounts, and gift cards.
United by Blue branded search volume
How often people search for United by Blue by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
United by Blue's audience, products and channels
Social audience
- Instagram unitedbyblue 140,460
- TikTok united_by_blue 396
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store105
- New in the last 90 days5
- Typical priceUS$34
- Price rangeUS$5 – US$500
From United by Blue's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- PaymentsShop Pay
- TrackingMeta Pixel, TikTok Pixel, Google Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on unitedbyblue.com; detection covers common apps and may miss some.
United by Blue competitors
The travel & bags brands closest to United by Blue: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Norwegian-designed backpacks, luggage and sports travel bags.
Bags, packs and apparel for everyday use and travel
Waterproof bags and luggage for cycling, outdoor and everyday use, made in Germany
Bags, camera gear and phone accessories for travel and everyday carry.
Ultralight backpacking packs and gear made in Utah
United by Blue: common questions
What does United by Blue sell?
Sustainable bags and accessories that fund waterway cleanups. Known for: Convertible totes and backpacks, Transit and daypacks, Duffel bags, Hemp and wool socks and Household goods like drinkware and stoneware.
Where is United by Blue from?
United by Blue is based in United States.
Where can you buy United by Blue?
United by Blue sells through its own online store and selected retailers. Its online store is at unitedbyblue.com.
Is United by Blue's revenue growing?
We estimate United by Blue's revenue is shrinking year on year (medium confidence). United by Blue's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are United by Blue's competitors?
United by Blue's closest competitors in the Travel & Bags category are Db Journey, Topo Designs, Ortlieb and Peak Design.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.