Pique – D2C Ranking & Growth Metrics
Teas, powders and supplements for health, beauty and longevity.
Last updated · August 2026 edition · method v1.3
Pique ranks #195 of 390 D2C brands in the August 2026 edition and #2 of 2 in Wellness, down 14 places on last month. We estimate Pique's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. In Wellness, its closest competitor is Hatch (#146).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Pique is today: #195 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Pique's revenue growing?
We estimate Pique's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Pique growing?
Pique's Momentum score is 30.5, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Pique
Pique sells teas, powders and supplements aimed at supporting areas such as skin, immunity, gut health, energy, sleep, hydration, metabolism and longevity. Its range includes botanicals, minerals and supplements, with products such as marine collagen peptides, matcha, electrolyte blends and a coffee alternative. Formulations draw on phytonutrients from plants, informed by Traditional Chinese Medicine and Ayurveda, and are presented as science-backed rather than purely traditional remedies.
The brand sells direct to consumers through its own website, offering products individually or as curated "protocols" and bundles, with subscription options for regular delivery. Customers can take a quiz to receive a personalised set of product recommendations. Pique operates in the United States, Australia, Hong Kong and Singapore, with pricing shown in local currencies for each market. It positions itself within the wellness category, targeting people seeking natural approaches to health, beauty and daily routines.
Pique competitors
The wellness brands closest to Pique: same kind of product first, then the nearest in size. See every brand in Wellness or the full D2C brand rankings.
Pique vs Hatch
Hatch leads on both size and growth: Scale 48.9 against 44.4, and Momentum 72 against 31. See Hatch's page.
| August 2026 | Pique | Hatch |
|---|---|---|
| Overall rank | #195 | #146 |
| Wellness rank | #2 | #1 |
| Scale (size) | 44.4 | 48.9 |
| Momentum (growth) | 30.5 | 71.7 |
| Branded search | 29 | 40 |
| Site traffic | 41 | 44 |
| Social audience | 66 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Pique branded search volume
How often people search for Pique by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Pique's audience, products and channels
Social audience
- Instagram piquelife 236,237
- TikTok pique 215,900
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store79
- New in the last 90 days5
- Typical priceUS$68
- Price rangeUS$12 – US$1,000
From Pique's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Ecommerce stack
- Email & SMSKlaviyo, Attentive, Postscript
- SubscriptionsRecharge
- ReviewsOkendo
- LoyaltyLoyaltyLion
- TrackingMeta Pixel, Google Tag Manager
Tools detected on piquelife.com; detection covers common apps and may miss some.
Pique: common questions
What does Pique sell?
Teas, powders and supplements for health, beauty and longevity. Known for: Marine collagen peptides, Matcha tea, Electrolyte blends, Coffee alternative and Wellness protocols.
Where is Pique from?
Pique is based in United States.
Where can you buy Pique?
Pique sells through its own online store and selected retailers. Its online store is at piquelife.com.
Is Pique's revenue growing?
We estimate Pique's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Pique's competitors?
Pique's closest competitors in the Wellness category are Hatch.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.