Cuddle Clones – D2C Ranking & Growth Metrics
Handcrafted custom plush replicas of pets, plus matching pajamas and gifts
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Cuddle Clones ranks #232 of 418 D2C brands in the September 2026 edition and #8 of 16 in Pets, down 4 places on last month. We estimate Cuddle Clones' revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in December and November. In Pets, its closest competitor is Jinx (#204).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Cuddle Clones is today: #232 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Cuddle Clones' revenue growing?
We estimate Cuddle Clones' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Cuddle Clones growing?
Cuddle Clones' Momentum score is 34.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Cuddle Clones
Cuddle Clones makes custom plush replicas of pets, handcrafted from photos submitted by customers. Alongside its original plush clones, the brand offers a range of related products including pet-face pajamas, embroidered apparel, photo memory jewellery, custom pet portraits and home items such as blankets and pillows, all personalised with an individual pet's likeness. The range also extends to memorial and gift items aimed at commemorating pets or marking everyday moments with them.
The brand sells directly to consumers through its own website, where customers upload photos to initiate custom orders. Products are positioned around sentimental and gifting occasions, from everyday pet ownership to pet memorial and children's comfort items. Cuddle Clones has operated since 2009, describing its plush items as individually sculpted rather than mass-produced.
Cuddle Clones competitors
The pets brands closest to Cuddle Clones: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Premium dog and cat food, treats and toppers.
Dog and cat harnesses, collars, leashes, toys and essentials
Design-led pet gear including crates, beds, toys and leashes
Dog clothing, boots and gear for everyday and all-weather walks.
Fresh, human-grade dog food delivered as personalised meal plans.
Cuddle Clones vs Jinx
Jinx leads on both size and growth: Scale 44.6 against 42.4, and Momentum 58 against 34. See Jinx's page.
| September 2026 | Cuddle Clones | Jinx |
|---|---|---|
| Overall rank | #232 | #204 |
| Pets rank | #8 | #7 |
| Scale (size) | 42.4 | 44.6 |
| Momentum (growth) | 34.2 | 58.4 |
| Branded search | 45 | 47 |
| Site traffic | 40 | 33 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Cuddle Clones branded search volume
How often people search for Cuddle Clones by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in December and November and lowest in June.
Cuddle Clones' audience, products and channels
Products
- Products in store546
- New in the last 90 days151
- Typical priceUS$45
- Price rangeUS$4 – US$383
From Cuddle Clones' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the US and Germany.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- ReturnsLoop Returns
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on cuddleclones.com; detection covers common apps and may miss some.
Cuddle Clones: common questions
What does Cuddle Clones sell?
Handcrafted custom plush replicas of pets, plus matching pajamas and gifts. Known for: Custom plush clones, Pet-face pajamas, Embroidered apparel, Photo memory jewellery and Custom pet portraits.
Where is Cuddle Clones from?
Cuddle Clones is based in United States.
Where can you buy Cuddle Clones?
Cuddle Clones sells through its own online store and selected retailers. Its online store is at cuddleclones.com.
When was Cuddle Clones founded?
Cuddle Clones was founded in 2009.
Is Cuddle Clones' revenue growing?
We estimate Cuddle Clones' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Cuddle Clones' competitors?
Cuddle Clones' closest competitors in the Pets category are Jinx, Wild One, Fable and Canada Pooch.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.