COCOLAB – D2C Ranking & Growth Metrics
Textured dental floss, toothpaste and toothbrushes designed by a dentist and an artist.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
COCOLAB is new to the index this month, entering at #450 of 522 overall and #8 of 8 in Wellness. It is among the faster-growing brands: its Momentum score is 80, where 50 means flat. Branded search is growing strongly over the past year, with a seasonal peak in July and September. Its closest Wellness competitor is Daye (#310).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big COCOLAB is today: #450 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing fast (50 = flat).
what drives the score Is COCOLAB's revenue growing?
We estimate COCOLAB's revenue is growing year on year (medium confidence). Only one of the two signals is available for COCOLAB, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is COCOLAB growing?
COCOLAB's Momentum score is 79.9, which means it is growing fast (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About COCOLAB
COCOLAB makes Cocofloss, a textured dental floss coated in coconut oil, alongside Cocoshine toothpaste and Cocobrush toothbrushes, sold in flavours well beyond standard mint such as Wild Strawberry and Frosty Peppermint. The brand was founded by sisters Chrystle Cu, a dentist, and Cat Cu, an artist, who set out to make flossing a daily habit rather than a chore. Cocoshine toothpaste is formulated with nano hydroxyapatite to rebuild enamel, and products are grouped under what COCOLAB calls its SmileCare System, with refill options for floss, brush heads and toothpaste.
COCOLAB competitors
The wellness brands closest to COCOLAB: same kind of product first, then the nearest in size. See every brand in Wellness or the full D2C brand rankings.
Organic and CBD tampons alongside at-home gynae health testing and clinics
Smart alarm clocks and lamps built to replace the phone at bedtime
Adaptogenic supplements and skin care for stress, sleep, and hormonal balance
Fermented teas, electrolyte blends and supplements for gut, skin and energy support.
Bovine colostrum supplements for immune and gut health
COCOLAB vs Daye
Daye is the bigger brand (Scale 42.4 against 29.8), while COCOLAB is growing faster (Momentum 80 against 50). See Daye's page.
| October 2026 | COCOLAB | Daye |
|---|---|---|
| Overall rank | #450 | #310 |
| Wellness rank | #8 | #5 |
| Scale (size) | 29.8 | 42.4 |
| Momentum (growth) | 79.9 | 50.3 |
| Branded search | 38 | 45 |
| Site traffic | 0 | 31 |
| Social audience | 55 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
COCOLAB branded search volume
How often people search for COCOLAB by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in July and September and lowest in October.
COCOLAB's audience, products and channels
Social audience
- Instagram meetcocolab 140k
- TikTok meetcocolab 17k
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store58
- New in the last 90 days5
- Typical priceUS$22
- Price rangeUS$7 – US$100
From COCOLAB's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge, Skio
- ReviewsYotpo
Tools detected on cocofloss.com; detection covers common apps and may miss some.
COCOLAB: common questions
What does COCOLAB sell?
Textured dental floss, toothpaste and toothbrushes designed by a dentist and an artist.
Where is COCOLAB from?
COCOLAB is based in United States.
Where can you buy COCOLAB?
COCOLAB sells through its own online store and selected retailers. Its online store is at cocofloss.com.
Who founded COCOLAB?
COCOLAB was founded by Chrystle Cu and Cat Cu.
Is COCOLAB's revenue growing?
Our estimate is growing year on year, with medium confidence. It is a direction from online signals, not a sales figure.
Who are COCOLAB's competitors?
COCOLAB's closest competitors in the Wellness category are Daye, Loftie, Moon Juice and Pique.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like COCOLAB move, or the data as an export? See data & alerts.