Boka – D2C Ranking & Growth Metrics
Nano-hydroxyapatite toothpaste and oral care for adults and kids
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Boka is new to the index this month, entering at #171 of 522 overall and #19 of 41 in Beauty. On our estimate its revenue is flat year on year (low confidence). Branded search is growing over the past year. Its closest Beauty competitor is Nécessaire (#268).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Boka is today: #171 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Boka's revenue growing?
We estimate Boka's revenue is flat year on year (low confidence). Branded search and site traffic point in opposite directions, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Boka growing?
Boka's Momentum score is 50.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Boka
Boka makes toothpaste, toothbrushes, floss, mouthwash and tongue cleaners built around nano-hydroxyapatite rather than fluoride. The toothpaste range runs across flavours such as Ela Mint, Lemon Lavender, Coco Ginger and Cherry Blossom, with separate lines for whitening, sensitive teeth and kids, including a bubble gum and orange cream flavour set for children. Formulas are also SLS-free, vegan and sugar-free. The brand publishes guides comparing hydroxyapatite brands and explaining whether its kids' toothpaste is safe to swallow, and backs its products with an Oral Health Advisory Committee.
Boka competitors
The beauty brands closest to Boka: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Ingredient-led body, hair and deodorant care for everyday use
Aluminium-free deodorant and scented body care from Los Angeles
Scalp-focused hair care made with a patented cold-processed, heat-free formulation technique.
Vegan, plant-based deodorants and body care made in California
Clean makeup with sustainable packaging and a carbon net zero pledge
Boka vs Nécessaire
Boka leads on both size and growth: Scale 52.9 against 45.3, and Momentum 51 against 44. See Nécessaire's page.
| October 2026 | Boka | Nécessaire |
|---|---|---|
| Overall rank | #171 | #268 |
| Beauty rank | #19 | #25 |
| Scale (size) | 52.9 | 45.3 |
| Momentum (growth) | 50.8 | 43.9 |
| Branded search | 73 | 36 |
| Site traffic | 34 | 41 |
| Social audience | 52 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Boka branded search volume
How often people search for Boka by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is fairly steady through the year.
Boka's audience, products and channels
Social audience
- Instagram boka 115k
Also on TikTok, YouTube, Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store56
- New in the last 90 days5
- Typical price26
- Price range6 – 150
From Boka's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Boka: common questions
What does Boka sell?
Nano-hydroxyapatite toothpaste and oral care for adults and kids.
Where is Boka from?
Boka is based in United States.
Where can you buy Boka?
Boka sells through its own online store and selected retailers. Its online store is at boka.com.
Is Boka's revenue growing?
Our estimate is flat year on year, with low confidence. It is a direction from online signals, not a sales figure.
Who are Boka's competitors?
Boka's closest competitors in the Beauty category are Nécessaire, Salt & Stone, Act+Acre and Corpus.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Boka move, or the data as an export? See data & alerts.