Hatch – D2C Ranking & Growth Metrics
Smart sleep clocks and sound machines for babies, kids and adults
Last updated · August 2026 edition · method v1.3
Hatch ranks #141 of 366 D2C brands in the August 2026 edition and #1 of 1 in Wellness, up 1 place on last month. We estimate Hatch's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year.
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Hatch is today: #141 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing fast (50 = flat).
what drives the score Is Hatch's revenue growing?
We estimate Hatch's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Hatch growing?
Hatch's Momentum score is 71.7, which means it is growing fast (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Hatch
Hatch makes sleep devices for babies, children and adults, including the Hatch Sleep Clock and Restore smart clocks for adults and the Hatch Rest line for infants and kids. Its products combine nightlights, sound machines, contactless sleep tracking and guided routines, paired with an app and a library of original audio such as sleep music, meditations and podcasts. The brand sells direct to consumers through its own website, alongside wholesale and bulk-order options for other retailers.
Hatch was founded by Ann Crady Weiss and Dave Weiss, who had both worked in consumer technology before turning to sleep products after their own experiences with disrupted sleep and insomnia. The company, formerly known as Hatch Baby, has expanded from baby-focused sound and light machines into a broader range of sleep devices for adults. Hatch positions itself as a sleep brand rather than a baby brand alone, selling an integrated system of hardware, software and audio content designed to support bedtime routines across different life stages.
Hatch branded search volume
How often people search for Hatch by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is fairly steady through the year.
Hatch's audience, products and channels
Social audience
- Instagram hatchforsleep 246,673
- TikTok hatchforsleep 126,800
- YouTube hatchforsleep 6,920
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store43
- New in the last 90 days0
- Typical price50
- Price range5 – 250
From Hatch's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, Spain and the UK.
Ecommerce stack
- Customer serviceZendesk
Tools detected on hatch.co; detection covers common apps and may miss some.
Hatch competitors
Hatch has no scored competitors in Wellness yet. See the full D2C brand rankings.
Hatch: common questions
What does Hatch sell?
Smart sleep clocks and sound machines for babies, kids and adults. Known for: Hatch Sleep Clock, Restore, Hatch Rest, Hatch Baby Go and Original Audio.
Where is Hatch from?
Hatch is based in United States.
Where can you buy Hatch?
Hatch sells through its own online store and selected retailers. Its online store is at hatch.co.
Who founded Hatch?
Hatch was founded by Ann Crady Weiss and Dave Weiss.
Is Hatch's revenue growing?
We estimate Hatch's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.