Loftie – D2C Ranking & Growth Metrics
Bedside clocks, lamps and app-blocking tools for better sleep and focus
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Loftie ranks #323 of 444 D2C brands in the October 2026 edition and #3 of 3 in Wellness, up 9 places on last month. We estimate Loftie's revenue is flat year on year (high confidence). Branded search is growing over the past year, with a seasonal peak in January and December. In Wellness, its closest competitor is Hatch (#168).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Loftie is today: #323 of 444 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Loftie's revenue growing?
We estimate Loftie's revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Loftie growing?
Loftie's Momentum score is 55.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Loftie
Loftie makes bedside devices and a companion app designed to help people reduce phone use around sleep and daily routines. Its core products are the Loftie Clock, an alarm clock with a two-phase wake sequence and sleep sounds, the Loftie Lamp, and the Loftie Card, a tap-based tool that blocks selected phone apps for set periods. The brand targets people who want to separate their phone from bedtime, work focus, or family time, and sells directly to consumers online, as well as to businesses through wholesale, hospitality and corporate order channels.
Loftie positions itself within the broader digital wellness and sleep-tech space, working with medical and wellness advisors referenced on its site. Its products are sold through its own website with worldwide shipping, supported by a mobile app available on iOS and Android. The company also offers variants aimed at families and children, such as app-blocking features for kids' bedtime routines, and provides options for bulk and corporate purchasing alongside standard retail sales.
Loftie competitors
The wellness brands closest to Loftie: same kind of product first, then the nearest in size. See every brand in Wellness or the full D2C brand rankings.
Loftie vs Hatch
Hatch leads on both size and growth: Scale 49.4 against 35.4, and Momentum 72 against 55. See Hatch's page.
| October 2026 | Loftie | Hatch |
|---|---|---|
| Overall rank | #323 | #168 |
| Wellness rank | #3 | #1 |
| Scale (size) | 35.4 | 49.4 |
| Momentum (growth) | 55.1 | 71.6 |
| Branded search | 26 | 41 |
| Site traffic | 33 | 45 |
| Social audience | 48 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Loftie branded search volume
How often people search for Loftie by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in January and December and lowest in June.
Loftie's audience, products and channels
Social audience
- Instagram byloftie 82,587
- TikTok byloftie 3,626
- YouTube Loftie 744
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store22
- New in the last 90 days1
- Typical price230
- Price range7 – 600
From Loftie's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, France and the UK.
Loftie: common questions
What does Loftie sell?
Bedside clocks, lamps and app-blocking tools for better sleep and focus. Known for: Loftie Clock, Loftie Lamp, Loftie Card, Two-phase alarm and Loftie app.
Where is Loftie from?
Loftie is based in United States.
Where can you buy Loftie?
Loftie sells through its own online store and selected retailers. Its online store is at byloftie.com.
Is Loftie's revenue growing?
We estimate Loftie's revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Loftie's competitors?
Loftie's closest competitors in the Wellness category are Hatch and Pique.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Loftie move, or the data as an export? See data & alerts.