Manscaped – D2C Ranking & Growth Metrics
Men's grooming tools and essentials, starting with groin care
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Manscaped ranks #11 of 429 D2C brands in the September 2026 edition and #4 of 18 in Beauty, unchanged on last month. We estimate Manscaped's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and December. In Beauty, its closest competitor is Wild (#10).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Manscaped is today: #11 of 429 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Manscaped's revenue growing?
We estimate Manscaped's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Manscaped growing?
Manscaped's Momentum score is 25.8, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Manscaped
MANSCAPED makes grooming tools and essentials for men, with a particular focus on below-the-waist care. The range has expanded from its original groin trimmers to include beard and face shavers, head and body trimmers, skincare products, and apparel and accessories. Products are sold through its own website as well as through retailers such as Target, Walmart and Harrods, and the brand operates a tiered loyalty and rewards programme for repeat customers.
Manscaped competitors
The beauty brands closest to Manscaped: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Refillable natural deodorants, body wash and lip balm
French skincare with short, transparent formulas made in France.
Skincare and hybrid makeup for effortless everyday routines
Skincare, makeup and fragrance sold direct to consumers.
Clean makeup and skincare formulated for sensitive skin
Manscaped vs Wild
Wild leads on both size and growth: Scale 73.8 against 73.3, and Momentum 54 against 26. See Wild's page.
| September 2026 | Manscaped | Wild |
|---|---|---|
| Overall rank | #11 | #10 |
| Beauty rank | #4 | #3 |
| Scale (size) | 73.3 | 73.8 |
| Momentum (growth) | 25.8 | 54.3 |
| Branded search | 85 | 84 |
| Site traffic | 59 | 65 |
| Social audience | 77 | 73 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Manscaped branded search volume
How often people search for Manscaped by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in November and December and lowest in August.
Manscaped's audience, products and channels
Social audience
- Instagram manscaped 631,471
- TikTok manscaped 528,300
- YouTube 58,000
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Ecommerce stack
- PaymentsKlarna, Shop Pay
Tools detected on manscaped.com; detection covers common apps and may miss some.
Manscaped: common questions
What does Manscaped sell?
Men's grooming tools and essentials, starting with groin care. Known for: The Lawn Mower groin trimmer, The Weed Whacker nose and ear trimmer, The Chairman electric face shaver, The Beard Hedger beard trimmer and Skin Ultra skincare.
Where is Manscaped from?
Manscaped is based in United States.
Where can you buy Manscaped?
Manscaped sells through its own online store and selected retailers. Its online store is at manscaped.com.
When was Manscaped founded?
Manscaped was founded in 2016.
Who founded Manscaped?
Manscaped was founded by Paul Tran.
Is Manscaped's revenue growing?
We estimate Manscaped's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Manscaped's competitors?
Manscaped's closest competitors in the Beauty category are Wild, Typology, Summer Fridays and Glossier.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.