Typology – D2C Ranking & Growth Metrics
French skincare with short, transparent formulas made in France.
Last updated · August 2026 edition · method v1.3
Typology ranks #3 of 390 D2C brands in the August 2026 edition and #1 of 17 in Beauty, unchanged on last month. We estimate Typology's revenue is flat year on year (high confidence). Branded search is steady over the past year. In Beauty, its closest competitor is Corpus (#377).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Typology is today: #3 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Typology's revenue growing?
We estimate Typology's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Typology growing?
Typology's Momentum score is 46.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Typology
Typology is a French skincare brand selling facial serums, creams, cleansers, eye care, lip care, hair and body products, and sun care, made and sold direct to consumers through its own website. Products are organised around specific skin concerns such as dryness, redness, dark circles, pigmentation and signs of ageing, and are positioned as simple, concentrated formulas with clearly listed ingredients, aimed at people who want to understand what is in the products they use on their skin. The brand also offers a skin diagnostic tool to help customers choose a routine suited to their skin type.
Typology competitors
The beauty brands closest to Typology: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
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Typology branded search volume
How often people search for Typology by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Typology's audience, products and channels
Social audience
- Instagram typologyparis 1,143,399
- TikTok typologyparis 101,800
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in France, Germany, the US and Australia.
Ecommerce stack
- SearchAlgolia
- Cross-borderGlobal-e
- TrackingGoogle Tag Manager
Tools detected on typology.com; detection covers common apps and may miss some.
Typology: common questions
What does Typology sell?
French skincare with short, transparent formulas made in France. Known for: Vitamin C serums, Tinted serums, Eye contour duos, Night care and Advent calendar.
Where is Typology from?
Typology is based in France.
Where can you buy Typology?
Typology sells through its own online store and selected retailers. Its online store is at typology.com.
Is Typology's revenue growing?
We estimate Typology's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Typology's competitors?
Typology's closest competitors in the Beauty category are Corpus, Keap, Summer Fridays and Kosas.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.