Dieux – D2C Ranking & Growth Metrics
Clinically tested moisturizers, serums and cleansers formulated by a chemist and an esthetician.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Dieux is new to the index this month, entering at #351 of 522 overall and #34 of 41 in Beauty. It is among the faster-growing brands: its Momentum score is 69, where 50 means flat. Branded search is growing strongly over the past year. Its closest Beauty competitor is Geologie (#341).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Dieux is today: #351 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Dieux's revenue growing?
We estimate Dieux's revenue is growing year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Dieux growing?
Dieux's Momentum score is 68.5, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is growing over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Dieux
Dieux makes moisturizers, serums, cleansers and eye masks, formulated by a team founded by a chemist and an esthetician. Products such as the Instant Angel moisturizer, Firm Revival retinal serum and Deliverance 3-in-1 repair serum target specific concerns like fine lines, redness and dark spots rather than broad routines. The brand validates formulas with independent, third-party labs and states it prices products at a fair markup rather than what the market would bear. It also publishes a sunscreen decoder tool and gives 1% of monthly net proceeds to the Joyful Heart Foundation.
Dieux competitors
The beauty brands closest to Dieux: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Personalized skin, hair and body care matched to a quiz
Clean, skincare-led makeup and skincare essentials
Plant-based facial oils, serums and skincare made in the US
Ayurvedic-inspired skincare and haircare built around saffron and bakuchi formulas
Forest-infused skincare, deodorant and body care made in Vermont
Dieux vs Geologie
Geologie is the bigger brand (Scale 39.7 against 38.8), while Dieux is growing faster (Momentum 69 against 29). See Geologie's page.
| October 2026 | Dieux | Geologie |
|---|---|---|
| Overall rank | #351 | #341 |
| Beauty rank | #34 | #31 |
| Scale (size) | 38.8 | 39.7 |
| Momentum (growth) | 68.5 | 29.2 |
| Branded search | 47 | 40 |
| Site traffic | 31 | 27 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Dieux branded search volume
How often people search for Dieux by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is fairly steady through the year.
Dieux's audience, products and channels
Products
- Products in store27
- New in the last 90 days4
- Typical price62
- Price range2 – 500
From Dieux's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Dieux: common questions
What does Dieux sell?
Clinically tested moisturizers, serums and cleansers formulated by a chemist and an esthetician.
Where is Dieux from?
Dieux is based in United States.
Where can you buy Dieux?
Dieux sells through its own online store and selected retailers. Its online store is at dieuxskin.com.
Is Dieux's revenue growing?
Our estimate is growing year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Dieux's competitors?
Dieux's closest competitors in the Beauty category are Geologie, Versed, Herbivore Botanicals and Ranavat.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Dieux move, or the data as an export? See data & alerts.