Herbivore Botanicals – D2C Ranking & Growth Metrics
Plant-based, clinically-effective skincare for face and body.
Last updated · August 2026 edition · method v1.3
Herbivore Botanicals ranks #263 of 390 D2C brands in the August 2026 edition and #13 of 17 in Beauty, down 4 places on last month. We estimate Herbivore Botanicals' revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. In Beauty, its closest competitor is Versed (#249).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Herbivore Botanicals is today: #263 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Herbivore Botanicals' revenue growing?
We estimate Herbivore Botanicals' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Herbivore Botanicals growing?
Herbivore Botanicals' Momentum score is 29.7, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Herbivore Botanicals
Herbivore Botanicals makes plant-based skincare, including cleansers, serums, moisturisers, masks and body care, positioned as clinically effective while being formulated with botanical ingredients. Its range is organised around bestsellers, themed collections and scent-based groupings, suggesting a broad catalogue that spans facial treatments to fragrance-driven body products. The brand is aimed at consumers seeking skincare that combines natural formulations with results-oriented claims.
Herbivore Botanicals sells primarily through its own direct-to-consumer website, which ships internationally across a large number of countries and regions. The site is structured around product bestsellers, curated collections and a dedicated scent-based shopping path, along with a clearance section for discontinued items. As a beauty brand operating in the direct-to-consumer tier, Herbivore Botanicals relies on its online store as the main channel for reaching customers, offering incentives such as free shipping above a set order value to encourage direct purchasing.
Herbivore Botanicals competitors
The beauty brands closest to Herbivore Botanicals: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Clean, skincare-led skincare and makeup essentials
Forest-infused clean skincare for face, body and hair, made in Vermont
Ayurvedic-inspired skincare and haircare for skin and hair rituals.
Vegan seaweed-based skincare and body care
Skincare for sensitive and eczema-prone skin
Herbivore Botanicals vs Versed
Versed leads on both size and growth: Scale 38.6 against 37.3, and Momentum 31 against 30. See Versed's page.
| August 2026 | Herbivore Botanicals | Versed |
|---|---|---|
| Overall rank | #263 | #249 |
| Beauty rank | #13 | #12 |
| Scale (size) | 37.3 | 38.6 |
| Momentum (growth) | 29.7 | 31.0 |
| Branded search | 19 | 19 |
| Site traffic | 28 | 31 |
| Social audience | 69 | 71 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Herbivore Botanicals branded search volume
How often people search for Herbivore Botanicals by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Herbivore Botanicals' audience, products and channels
Social audience
- Instagram herbivorebotanicals 522,362
- TikTok herbivorebotanicals 78,600
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store51
- New in the last 90 days1
- Typical priceUS$48
- Price rangeUS$15 – US$250
From Herbivore Botanicals' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- ReviewsOkendo
- AnalyticsHotjar
Tools detected on herbivorebotanicals.com; detection covers common apps and may miss some.
Herbivore Botanicals: common questions
What does Herbivore Botanicals sell?
Plant-based, clinically-effective skincare for face and body. Known for: Cleansers, Serums, Moisturisers, Masks and Scent-based body care.
Where is Herbivore Botanicals from?
Herbivore Botanicals is based in United States.
Where can you buy Herbivore Botanicals?
Herbivore Botanicals sells through its own online store and selected retailers. Its online store is at herbivorebotanicals.com.
Is Herbivore Botanicals' revenue growing?
We estimate Herbivore Botanicals' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Herbivore Botanicals' competitors?
Herbivore Botanicals' closest competitors in the Beauty category are Versed, Ursa Major, Ranavat and OSEA Malibu.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.