True Botanicals – D2C Ranking & Growth Metrics
Plant-based, clinically tested serums, face oils and moisturizers.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
True Botanicals is new to the index this month, entering at #258 of 522 overall and #24 of 41 in Beauty. On our estimate its revenue is flat year on year (high confidence). Branded search is steady over the past year. Its closest Beauty competitor is Herbivore Botanicals (#375).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big True Botanicals is today: #258 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is True Botanicals' revenue growing?
We estimate True Botanicals' revenue is flat year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is True Botanicals growing?
True Botanicals' Momentum score is 46.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About True Botanicals
True Botanicals makes face oils, serums, cleansers and moisturizers formulated with plant-based bioactive ingredients, each certified by MADE SAFE and verified by the Environmental Working Group. Its line centres on clinically tested formulas such as the Renew Pure Radiance Oil and Chebula Active Serum, which the brand says outperform conventional anti-aging products in independent tests. Newer additions include a Spirulina Cleansing Powder that turns to a lather on contact with water, and a Phyto-Retinol body lotion. Formulas are built around what the brand calls four tenets of botanical intelligence: bio-active, bio-compatible, bio-holistic and bio-protective ingredients.
True Botanicals competitors
The beauty brands closest to True Botanicals: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Plant-based facial oils, serums and skincare made in the US
Natural skincare formulated around specific skin concerns and rituals.
Vegan seaweed skincare and body care formulated with Undaria algae
Ayurvedic-inspired skincare and haircare built around saffron and bakuchi formulas
Personalized skin, hair and body care matched to a quiz
True Botanicals vs Herbivore Botanicals
True Botanicals leads on both size and growth: Scale 45.8 against 36.9, and Momentum 47 against 30. See Herbivore Botanicals' page.
| October 2026 | True Botanicals | Herbivore Botanicals |
|---|---|---|
| Overall rank | #258 | #375 |
| Beauty rank | #24 | #36 |
| Scale (size) | 45.8 | 36.9 |
| Momentum (growth) | 46.8 | 30.4 |
| Branded search | 43 | 18 |
| Site traffic | 34 | 28 |
| Social audience | 63 | 69 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
True Botanicals branded search volume
How often people search for True Botanicals by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
True Botanicals' audience, products and channels
Social audience
- Instagram truebotanicals 315k
- TikTok truebotanicals 20k
- YouTube 1.8k
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store58
- New in the last 90 days7
- Typical priceUS$82
- Price rangeUS$18 – US$500
From True Botanicals' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- MerchandisingRebuy
- ReturnsLoop Returns
- PaymentsShop Pay
- AnalyticsTriple Whale, Hotjar
Tools detected on truebotanicals.com; detection covers common apps and may miss some.
True Botanicals: common questions
What does True Botanicals sell?
Plant-based, clinically tested serums, face oils and moisturizers.
Where is True Botanicals from?
True Botanicals is based in United States.
Where can you buy True Botanicals?
True Botanicals sells through its own online store and selected retailers. Its online store is at truebotanicals.com.
Is True Botanicals' revenue growing?
Our estimate is flat year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are True Botanicals' competitors?
True Botanicals' closest competitors in the Beauty category are Herbivore Botanicals, Tata Harper, OSEA Malibu and Ranavat.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like True Botanicals move, or the data as an export? See data & alerts.