Versed – D2C Ranking & Growth Metrics
Clean, skincare-led skincare and makeup essentials
Last updated · August 2026 edition · method v1.3
Versed ranks #249 of 390 D2C brands in the August 2026 edition and #12 of 17 in Beauty, down 11 places on last month. We estimate Versed's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in September and November. In Beauty, its closest competitor is Kosas (#47).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Versed is today: #249 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Versed's revenue growing?
We estimate Versed's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Versed growing?
Versed's Momentum score is 31.0, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Versed
Versed is a direct-to-consumer brand selling clean skincare and makeup, sold through its own website. Its range spans cleansers, serums, moisturisers and sunscreens alongside complexion products such as tints, balms, powders and lip colour, along with brushes for application. The brand positions itself as skincare-led, aiming for makeup that supports rather than masks the skin underneath, so that the end result looks like an enhanced version of a person's natural complexion.
Versed's formulas are described as dermatologist-tested, vegan, cruelty-free and suitable for sensitive skin, reflecting a 'clean' ingredient philosophy that combines established staples with newer ingredients. The brand targets people seeking an uncomplicated routine that pairs skin-friendly makeup with effective skincare, and it builds its offering around a community of customers through a loyalty programme and tools such as a skincare quiz to guide product selection. Products are sold individually or in bundles, with free shipping offered on qualifying US orders.
Versed competitors
The beauty brands closest to Versed: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Makeup and skincare hybrid cosmetics brand
Skincare and hybrid makeup for effortless everyday routines
Plant-based, clinically-effective skincare for face and body.
Ayurvedic-inspired skincare and haircare for skin and hair rituals.
Forest-infused clean skincare for face, body and hair, made in Vermont
Versed vs Kosas
Kosas leads on both size and growth: Scale 61.8 against 38.6, and Momentum 38 against 31. See Kosas' page.
| August 2026 | Versed | Kosas |
|---|---|---|
| Overall rank | #249 | #47 |
| Beauty rank | #12 | #5 |
| Scale (size) | 38.6 | 61.8 |
| Momentum (growth) | 31.0 | 38.1 |
| Branded search | 19 | 64 |
| Site traffic | 31 | 45 |
| Social audience | 71 | 78 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Versed branded search volume
How often people search for Versed by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in September and November and lowest in August.
Versed's audience, products and channels
Social audience
- Instagram versed 415,513
- TikTok versed 275,300
Also on Pinterest.
Followers as shown on each platform, end of August 2026.
Products
- Products in store76
- New in the last 90 days15
- Typical price28
- Price range6 – 46
From Versed's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Versed: common questions
What does Versed sell?
Clean, skincare-led skincare and makeup essentials. Known for: Good Defense Daily Sunscreen, Day Dissolve Gel Cleanser, Skin Solution Multi-Serum Skin Tint, Everything Balm Complexion Color and Soft Gloss Tinted Lip Serum.
Where is Versed from?
Versed is based in United States.
Where can you buy Versed?
Versed sells through its own online store and selected retailers. Its online store is at versedskin.com.
Is Versed's revenue growing?
We estimate Versed's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Versed's competitors?
Versed's closest competitors in the Beauty category are Kosas, Summer Fridays, Herbivore Botanicals and Ranavat.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.