Beauty Pie – D2C Ranking & Growth Metrics
Membership-priced skincare, makeup and fragrance made in luxury labs
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Beauty Pie is new to the index this month, entering at #89 of 522 overall and #10 of 41 in Beauty. Demand is falling: its Momentum score is 23, well under the flat line of 50. Branded search is declining sharply over the past year. Its closest Beauty competitor is Summer Fridays (#24).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Beauty Pie is today: #89 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Beauty Pie's revenue growing?
We estimate Beauty Pie's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Beauty Pie growing?
Beauty Pie's Momentum score is 23.0, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Beauty Pie
Beauty Pie makes skincare, makeup, haircare, bodycare, fragrance and supplements through a membership model, working with more than 50 of the labs that supply established luxury brands. Founder Marcia Kilgore built the business on the idea that retailers often take up to 70% of a product's selling price, pushing brands to manufacture cheaper rather than better formulas. Members pay a subscription and then buy products near cost, including items from South Korean and Japanese labs, skincare kits, and a flagship Youthbomb line, instead of paying standard retail markups.
Beauty Pie competitors
The beauty brands closest to Beauty Pie: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Skincare and hybrid makeup built around the Jet Lag Mask
Skincare, makeup and fragrance brand known for Balm Dotcom and Glossier You perfume
Clean, skincare-led makeup and skincare essentials
Makeup formulated with active skincare ingredients, plus skincare and suncare
Ingredient-led skincare for face, body and hair, sold by active compound
Beauty Pie vs Summer Fridays
Summer Fridays leads on both size and growth: Scale 71.8 against 61.1, and Momentum 31 against 23. See Summer Fridays' page.
| October 2026 | Beauty Pie | Summer Fridays |
|---|---|---|
| Overall rank | #89 | #24 |
| Beauty rank | #10 | #5 |
| Scale (size) | 61.1 | 71.8 |
| Momentum (growth) | 23.0 | 31.4 |
| Branded search | 58 | 84 |
| Site traffic | 57 | 49 |
| Social audience | 69 | 84 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Beauty Pie branded search volume
How often people search for Beauty Pie by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Beauty Pie's audience, products and channels
Social audience
- Instagram beautypie 527k
- TikTok beautypie 47k
- YouTube BeautyPieOfficial 3.8k
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store220
- New in the last 90 days15
- Typical priceUS$26
- Price rangeUS$1 – US$570
From Beauty Pie's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, the US, Australia and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsTrustpilot
- Customer serviceGorgias
- AnalyticsHotjar
Tools detected on beautypie.com; detection covers common apps and may miss some.
Beauty Pie: common questions
What does Beauty Pie sell?
Membership-priced skincare, makeup and fragrance made in luxury labs.
Where is Beauty Pie from?
Beauty Pie is based in United Kingdom.
Where can you buy Beauty Pie?
Beauty Pie sells through its own online store and selected retailers. Its online store is at beautypie.com.
Who founded Beauty Pie?
Beauty Pie was founded by Marcia Kilgore.
Is Beauty Pie's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Beauty Pie's competitors?
Beauty Pie's closest competitors in the Beauty category are Summer Fridays, Glossier, Versed and Kosas.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Beauty Pie move, or the data as an export? See data & alerts.