Kosas – D2C Ranking & Growth Metrics
Makeup and skincare hybrid cosmetics brand
Last updated · August 2026 edition · method v1.3
Kosas ranks #44 of 366 D2C brands in the August 2026 edition and #3 of 9 in Beauty, down 3 places on last month. We estimate Kosas' revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among beauty brands selling makeup and skincare, its closest competitor is Merit (#62).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Kosas is today: #44 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Kosas' revenue growing?
We estimate Kosas' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Kosas growing?
Kosas' Momentum score is 38.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Kosas
Kosas is a makeup and skincare brand sold direct to consumer through its own website. The range spans face, cheek, lip, brow and eye products, along with skincare and suncare items such as cleansers, serums, mist and mineral sunscreen, plus body care and makeup brushes and tools. Products include concealers, mascaras, setting powders, lip oils, eyeliners, lipsticks and bronzers, each offered across multiple shades or scents where relevant.
Kosas branded search volume
How often people search for Kosas by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Kosas' audience, products and channels
Social audience
- Instagram kosas 897,369
- TikTok kosas 438,600
- YouTube kosascosmetics 2,820
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store82
- New in the last 90 days13
- Typical price29
- Price range5 – 250
From Kosas' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Germany.
Kosas competitors
The beauty brands closest to Kosas: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Minimalist makeup and skincare essentials for everyday routines
Clean makeup and skincare formulated for sensitive skin
Clean makeup including tinted moisturizers, cream blushes and eyeshadow
Forest-infused clean skincare for face, body and hair, made in Vermont
Refillable natural deodorants, body wash and lip balm
Kosas vs Merit
Kosas is the bigger brand (Scale 61.8 against 59.1), while Merit is growing faster (Momentum 60 against 38). See Merit's page.
| August 2026 | Kosas | Merit |
|---|---|---|
| Overall rank | #44 | #62 |
| Beauty rank | #3 | #4 |
| Scale (size) | 61.8 | 59.1 |
| Momentum (growth) | 38.1 | 60.3 |
| Branded search | 64 | 65 |
| Site traffic | 45 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Kosas: common questions
What does Kosas sell?
Makeup and skincare hybrid cosmetics brand. Known for: Revealer Concealer, Soulgazer Mascara, Cloud Set Setting Powder, DreamBeam Mineral Sunscreen and Wet Lip Oil Gloss.
Where is Kosas from?
Kosas is based in United States.
Where can you buy Kosas?
Kosas sells through its own online store and selected retailers. Its online store is at kosas.com.
Is Kosas' revenue growing?
We estimate Kosas' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Kosas' competitors?
Kosas' closest competitors in the Beauty category are Merit, Tower 28, Saie and Ursa Major.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.