Geologie – D2C Ranking & Growth Metrics
Personalized skin, hair and body care matched to a quiz
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Geologie is new to the index this month, entering at #341 of 522 overall and #31 of 41 in Beauty. Demand is falling: its Momentum score is 29, well under the flat line of 50. Branded search is declining sharply over the past year. Its closest Beauty competitor is Dieux (#351).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Geologie is today: #341 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Geologie's revenue growing?
We estimate Geologie's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Geologie growing?
Geologie's Momentum score is 29.2, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Geologie
Geologie makes skin, hair and body care: face washes, serums, moisturisers, sunscreens and acne treatments, matched to each customer through an online skin quiz. Formulas are developed with a founding dermatologist, Dr. Steve Xu, and the acne line is formulated without benzoyl peroxide, a common irritant in other treatments. Products are sold as single items or as 30-day and 90-day routines, with bestsellers including a Salicylic Acid Face Wash, Vitamin C+E Ferulic Serum and the Clear System Face Routine.
Geologie competitors
The beauty brands closest to Geologie: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Clinically tested moisturizers, serums and cleansers formulated by a chemist and an esthetician.
Clean, skincare-led makeup and skincare essentials
Ayurvedic-inspired skincare and haircare built around saffron and bakuchi formulas
Plant-based facial oils, serums and skincare made in the US
Plant-based, clinically tested serums, face oils and moisturizers.
Geologie vs Dieux
Geologie is the bigger brand (Scale 39.7 against 38.8), while Dieux is growing faster (Momentum 69 against 29). See Dieux's page.
| October 2026 | Geologie | Dieux |
|---|---|---|
| Overall rank | #341 | #351 |
| Beauty rank | #31 | #34 |
| Scale (size) | 39.7 | 38.8 |
| Momentum (growth) | 29.2 | 68.5 |
| Branded search | 40 | 47 |
| Site traffic | 27 | 31 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Geologie branded search volume
How often people search for Geologie by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Geologie's audience, products and channels
Social audience
- Instagram geologie 29k
- TikTok geologie 105k
- YouTube mygeologie 2.3k
Also on X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store85
- New in the last 90 days0
- Typical priceUS$39
- Price rangeUS$7 – US$210
From Geologie's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- ReviewsYotpo, Judge.me
- ReturnsLoop Returns
- PaymentsAfterpay
Tools detected on geologie.com; detection covers common apps and may miss some.
Geologie: common questions
What does Geologie sell?
Personalized skin, hair and body care matched to a quiz.
Where is Geologie from?
Geologie is based in United States.
Where can you buy Geologie?
Geologie sells through its own online store and selected retailers. Its online store is at geologie.com.
Is Geologie's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Geologie's competitors?
Geologie's closest competitors in the Beauty category are Dieux, Versed, Ranavat and Herbivore Botanicals.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Geologie move, or the data as an export? See data & alerts.