Summer Fridays – D2C Ranking & Growth Metrics
Skincare and hybrid makeup for effortless everyday routines
Last updated · August 2026 edition · method v1.3
Summer Fridays ranks #8 of 390 D2C brands in the August 2026 edition and #3 of 17 in Beauty, down 1 place on last month. We estimate Summer Fridays' revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and December. In Beauty, its closest competitor is Kosas (#47).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Summer Fridays is today: #8 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Summer Fridays' revenue growing?
We estimate Summer Fridays' revenue is shrinking year on year (medium confidence). Summer Fridays sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Summer Fridays growing?
Summer Fridays' Momentum score is 30.9, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Summer Fridays
Summer Fridays is a California-based beauty brand making skincare and hybrid makeup designed for everyday use. Its range spans moisturizers, masks, serums, lip and body care, fragrance, and complexion products such as butter balms and lip oils, sold in both full sizes and minis. The brand positions itself around simplicity and efficacy, offering formulas meant to be layered easily into a routine rather than requiring elaborate multi-step regimens.
Summer Fridays competitors
The beauty brands closest to Summer Fridays: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Makeup and skincare hybrid cosmetics brand
Clean, skincare-led skincare and makeup essentials
French skincare with short, transparent formulas made in France.
Vegan seaweed-based skincare and body care
Ayurvedic-inspired skincare and haircare for skin and hair rituals.
Summer Fridays vs Kosas
Summer Fridays is the bigger brand (Scale 71.7 against 61.8), while Kosas is growing faster (Momentum 38 against 31). See Kosas' page.
| August 2026 | Summer Fridays | Kosas |
|---|---|---|
| Overall rank | #8 | #47 |
| Beauty rank | #3 | #5 |
| Scale (size) | 71.7 | 61.8 |
| Momentum (growth) | 30.9 | 38.1 |
| Branded search | 83 | 64 |
| Site traffic | 50 | 45 |
| Social audience | 84 | 78 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Summer Fridays branded search volume
How often people search for Summer Fridays by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and December and lowest in August.
Summer Fridays' audience, products and channels
Social audience
- Instagram summerfridays 1,495,636
- TikTok summerfridays 864,900
- YouTube 11,400
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Summer Fridays: common questions
What does Summer Fridays sell?
Skincare and hybrid makeup for effortless everyday routines. Known for: Jet Lag Mask, Lip Butter Balm, Cloud Dew Gel Cream Moisturizer, Jet Lag Eye Patches and Sunlit Vanilla Eau de Parfum.
Where is Summer Fridays from?
Summer Fridays is based in United States.
Where can you buy Summer Fridays?
Summer Fridays sells through its own online store and a network of retailers and stockists. Its online store is at summerfridays.com.
Who founded Summer Fridays?
Summer Fridays was founded by Lauren and Marianna.
Is Summer Fridays' revenue growing?
We estimate Summer Fridays' revenue is shrinking year on year (medium confidence). Summer Fridays sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Summer Fridays' competitors?
Summer Fridays' closest competitors in the Beauty category are Kosas, Versed, Typology and OSEA Malibu.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.