Pupford – D2C Ranking & Growth Metrics
Dog training treats, chews and food paired with training courses
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Pupford ranks #298 of 418 D2C brands in the September 2026 edition and #11 of 16 in Pets, down 8 places on last month. We estimate Pupford's revenue is shrinking year on year (medium confidence). Branded search is steady over the past year. In Pets, its closest competitor is maxbone (#310).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Pupford is today: #298 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Pupford's revenue growing?
We estimate Pupford's revenue is shrinking year on year (medium confidence). Pupford's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Pupford growing?
Pupford has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is steady over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Pupford
Pupford makes dog training treats, chews, supplements, toys and food, sold direct to consumer online. The range includes low-calorie training treats, freeze-dried and jerky treats, bully sticks and other chews, dental products, supplements, meal enhancers, and toys and accessories such as training pouches, lick mats and snuffle mats, alongside a dog food line in beef, chicken and salmon and lamb recipes. Products are aimed at dog owners looking for treats small and low-calorie enough for repeated use during training, as well as general chews and enrichment items.
Alongside its product catalogue, Pupford offers training resources, including a mobile app, free introductory courses such as a 30 Day Perfect Pup programme and puppy starter guidance, and a paid Academy Plus with courses on topics from trick training to separation anxiety. The company was co-founded by Yukiko, who has described fostering dogs in Utah as part of the brand's origin. Pupford sells primarily through its own website, combining its treats and food products with training content and a blog covering behaviour, nutrition and pet care topics.
Pupford competitors
The pets brands closest to Pupford: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Modern carriers, beds, apparel and accessories for dogs
Travel and outdoor gear for dogs, from harnesses to car seat covers
Dog crates and crate accessories designed for home living.
Fresh, human-grade dog food delivered as personalised meal plans.
Dog clothing, boots and gear for everyday and all-weather walks.
Pupford branded search volume
How often people search for Pupford by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Pupford's audience, products and channels
Social audience
- Instagram pupford 81,323
- TikTok pupford 61,200
- YouTube pupford 21,200
Also on Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store313
- New in the last 90 days1
- Typical priceUS$36
- Price rangeUS$1 – US$256
From Pupford's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- PaymentsShop Pay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on pupford.com; detection covers common apps and may miss some.
Pupford: common questions
What does Pupford sell?
Dog training treats, chews and food paired with training courses. Known for: Training treats, Freeze-dried treats, Chews (bully sticks, tendons, yak chews), Dog food recipes and Training app and courses.
Where is Pupford from?
Pupford is based in United States.
Where can you buy Pupford?
Pupford sells through its own online store and selected retailers. Its online store is at pupford.com.
Who founded Pupford?
Pupford was founded by Yukiko.
Is Pupford's revenue growing?
We estimate Pupford's revenue is shrinking year on year (medium confidence). Pupford's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Pupford's competitors?
Pupford's closest competitors in the Pets category are maxbone, Kurgo, Diggs and Ollie.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.