Salt & Stone – D2C Ranking & Growth Metrics
Aluminium-free deodorant and scented body care from Los Angeles
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Salt & Stone is new to the index this month, entering at #30 of 522 overall and #6 of 41 in Beauty. It is among the faster-growing brands: its Momentum score is 73, where 50 means flat. Branded search is growing strongly over the past year. Its closest Beauty competitor is Corpus (#505).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Salt & Stone is today: #30 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing fast (50 = flat).
what drives the score Is Salt & Stone's revenue growing?
We estimate Salt & Stone's revenue is growing year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Salt & Stone growing?
Salt & Stone's Momentum score is 73.1, which means it is growing fast (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is growing strongly over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Salt & Stone
Salt & Stone makes aluminium-free deodorant, body wash, body oil, lotion, hand cream, facial cleanser and eau de parfum, organised around named scent pairings such as Santal & Vetiver and Saffron & Cedar. Founder Nima Jalali, a former professional snowboarder, built the brand in Los Angeles around scents and textures encountered in outdoor environments, pairing active-use formulas like deodorant with a candle and fragrance line in the same scent families.
Salt & Stone competitors
The beauty brands closest to Salt & Stone: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Vegan, plant-based deodorants and body care made in California
Short-ingredient-list skincare, haircare and body care made in France
Eau de parfum and body mists meant to be layered like a fragrance wardrobe
Natural skincare formulated around specific skin concerns and rituals.
Ingredient-led body, hair and deodorant care for everyday use
Salt & Stone branded search volume
How often people search for Salt & Stone by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
Salt & Stone's audience, products and channels
Social audience
- Instagram saltandstone 558k
- TikTok saltandstone 69k
Followers as shown on each platform, collected for the October 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the UK, the US and Australia.
Salt & Stone: common questions
What does Salt & Stone sell?
Aluminium-free deodorant and scented body care from Los Angeles.
Where is Salt & Stone from?
Salt & Stone is based in Los Angeles, United States.
Where can you buy Salt & Stone?
Salt & Stone sells through its own online store and selected retailers. Its online store is at saltandstone.com.
Who founded Salt & Stone?
Salt & Stone was founded by Nima Jalali.
Is Salt & Stone's revenue growing?
Our estimate is growing year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Salt & Stone's competitors?
Salt & Stone's closest competitors in the Beauty category are Corpus, Typology, Phlur and Tata Harper.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Salt & Stone move, or the data as an export? See data & alerts.