Kurgo – D2C Ranking & Growth Metrics
Travel and outdoor gear for dogs, from harnesses to car seat covers
Last updated · August 2026 edition · method v1.2
Kurgo ranks #230 of 312 D2C brands in the August 2026 edition and #2 of 2 in Pets, up 3 places on last month. We estimate Kurgo's revenue is flat year on year (medium confidence). Branded search is steady over the past year. Among pets brands selling dog travel gear, its closest competitor is Ruffwear (#48).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Kurgo is today: #230 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Kurgo's revenue growing?
We estimate Kurgo's revenue is flat year on year (medium confidence). Kurgo sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Kurgo growing?
Kurgo's Momentum score is 43.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #201 to #230 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Kurgo
Kurgo makes gear for dogs and their owners who travel and spend time outdoors together. The range includes harnesses for walking and car safety, car seat covers and travel barriers, pet carriers and travel bowls, and outdoor gear such as backpacks, coats, life jackets and running accessories. Products are designed around simplicity and durability, aimed at people who take their dogs hiking, driving and on other adventures.
Kurgo branded search volume
How often people search for Kurgo by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Kurgo's audience, products and channels
Social audience
- Instagram kurgo 90,737
- YouTube KurgoProducts 2,940
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- TrackingGoogle Tag Manager
Tools detected on kurgo.com; detection covers common apps and may miss some.
Kurgo competitors
The pets brands closest to Kurgo: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Kurgo vs Ruffwear
Ruffwear leads on both size and growth: Scale 58.7 against 33.0, and Momentum 46 against 43. See Ruffwear's page.
| August 2026 | Kurgo | Ruffwear |
|---|---|---|
| Overall rank | #230 | #48 |
| Pets rank | #2 | #1 |
| Scale (size) | 33.0 | 58.7 |
| Momentum (growth) | 43.4 | 45.6 |
| Branded search | 27 | 62 |
| Site traffic | 25 | 47 |
| Social audience | 49 | 68 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Kurgo: common questions
What does Kurgo sell?
Travel and outdoor gear for dogs, from harnesses to car seat covers. Known for: Dog harnesses, Car seat covers and travel barriers, Dog backpacks, Dog life jackets and Pet carriers.
Where is Kurgo from?
Kurgo is based in Knoxville, United States.
Where can you buy Kurgo?
Kurgo sells through its own online store and a network of retailers and stockists. Its online store is at kurgo.com.
When was Kurgo founded?
Kurgo was founded in 2003.
Is Kurgo's revenue growing?
We estimate Kurgo's revenue is flat year on year (medium confidence). Kurgo sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Kurgo's competitors?
Kurgo's closest competitors in the Pets category are Ruffwear.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.