Daye – D2C Ranking & Growth Metrics
Organic and CBD tampons alongside at-home gynae health testing and clinics
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Daye is new to the index this month, entering at #310 of 522 overall and #5 of 8 in Wellness. On our estimate its revenue is flat year on year (high confidence). Branded search is steady over the past year. Its closest Wellness competitor is COCOLAB (#450).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Daye is today: #310 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Daye's revenue growing?
We estimate Daye's revenue is flat year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Daye growing?
Daye's Momentum score is 50.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Daye
Daye makes organic cotton tampons, including a CBD-infused version intended to ease period pain, alongside pads, liners and other period care accessories. The London-founded company has expanded into at-home diagnostics, offering lab-processed tests for STIs, HPV and vaginal microbiome balance from a single tampon sample, plus hormone panels using a painless at-home blood draw. It also runs a Period & Pelvic Pain Clinic and nurse consultations, pairing its testing kits with clinician follow-up rather than leaving customers with results alone. The brand has also led a push to rename PCOS to PMOS.
Daye competitors
The wellness brands closest to Daye: same kind of product first, then the nearest in size. See every brand in Wellness or the full D2C brand rankings.
Textured dental floss, toothpaste and toothbrushes designed by a dentist and an artist.
Fermented teas, electrolyte blends and supplements for gut, skin and energy support.
Adaptogenic supplements and skin care for stress, sleep, and hormonal balance
Bovine colostrum supplements for immune and gut health
Sleep clocks and white noise machines for babies and adults
Daye vs COCOLAB
Daye is the bigger brand (Scale 42.4 against 29.8), while COCOLAB is growing faster (Momentum 80 against 50). See COCOLAB's page.
| October 2026 | Daye | COCOLAB |
|---|---|---|
| Overall rank | #310 | #450 |
| Wellness rank | #5 | #8 |
| Scale (size) | 42.4 | 29.8 |
| Momentum (growth) | 50.3 | 79.9 |
| Branded search | 45 | 38 |
| Site traffic | 31 | 0 |
| Social audience | 53 | 55 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Daye branded search volume
How often people search for Daye by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Daye's audience, products and channels
Social audience
- Instagram yourdaye 94k
- TikTok yourdaye 37k
- YouTube 464
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonyes
Its site is most visited in Australia and the UK.
Ecommerce stack
- Customer serviceZendesk
Tools detected on yourdaye.com; detection covers common apps and may miss some.
Daye: common questions
What does Daye sell?
Organic and CBD tampons alongside at-home gynae health testing and clinics.
Where is Daye from?
Daye is based in United Kingdom.
Where can you buy Daye?
Daye sells through its own online store, selected retailers and Amazon. Its online store is at yourdaye.com.
Is Daye's revenue growing?
Our estimate is flat year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Daye's competitors?
Daye's closest competitors in the Wellness category are COCOLAB, Pique, Moon Juice and ARMRA.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Daye move, or the data as an export? See data & alerts.