ARMRA – D2C Ranking & Growth Metrics
Bovine colostrum supplements for immune and gut health
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
ARMRA is new to the index this month, entering at #225 of 522 overall and #3 of 8 in Wellness. Demand is falling: its Momentum score is 18, well under the flat line of 50. Branded search is declining sharply over the past year, with a seasonal peak in January and October. Its closest Wellness competitor is Moon Juice (#367).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big ARMRA is today: #225 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is ARMRA's revenue growing?
We estimate ARMRA's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is ARMRA growing?
ARMRA's Momentum score is 17.6, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About ARMRA
ARMRA makes bovine colostrum supplements, sold as unflavored jars, travel sticks and a newer colostrum soda, alongside performance blends and accessory sets like whirls and carafes. The company, legally Rahal Biosciences, was founded by Sarah Rahal, MD, a pediatric neurologist who developed the product after her own health crisis, building on published research into colostrum as a bioactive whole food. Its formula relies on a proprietary Cold-Chain BioPotent process intended to preserve the roughly 400 bioactive nutrients found in colostrum, which ARMRA frames around gut, immune and skin barrier support.
ARMRA competitors
The wellness brands closest to ARMRA: same kind of product first, then the nearest in size. See every brand in Wellness or the full D2C brand rankings.
Adaptogenic supplements and skin care for stress, sleep, and hormonal balance
Sleep clocks and white noise machines for babies and adults
Fermented teas, electrolyte blends and supplements for gut, skin and energy support.
Organic and CBD tampons alongside at-home gynae health testing and clinics
Smart alarm clocks and lamps built to replace the phone at bedtime
ARMRA vs Moon Juice
ARMRA is the bigger brand (Scale 47.9 against 38.0), while Moon Juice is growing faster (Momentum 38 against 18). See Moon Juice's page.
| October 2026 | ARMRA | Moon Juice |
|---|---|---|
| Overall rank | #225 | #367 |
| Wellness rank | #3 | #6 |
| Scale (size) | 47.9 | 38.0 |
| Momentum (growth) | 17.6 | 38.3 |
| Branded search | 43 | 41 |
| Site traffic | 40 | 35 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
ARMRA branded search volume
How often people search for ARMRA by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in January and October and lowest in September.
ARMRA's audience, products and channels
Social audience
- Instagram tryarmra 269k
- TikTok tryarmra 29k
Also on X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store42
- New in the last 90 days1
- Typical price66
- Price range15 – 680
From ARMRA's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada and the UK.
ARMRA: common questions
What does ARMRA sell?
Bovine colostrum supplements for immune and gut health.
Where is ARMRA from?
ARMRA is based in United States.
Where can you buy ARMRA?
ARMRA sells through its own online store and selected retailers. Its online store is at armra.com.
When was ARMRA founded?
ARMRA was founded in 2020.
Who founded ARMRA?
ARMRA was founded by Sarah Rahal.
Is ARMRA's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are ARMRA's competitors?
ARMRA's closest competitors in the Wellness category are Moon Juice, Hatch, Pique and Daye.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like ARMRA move, or the data as an export? See data & alerts.