Form – D2C Ranking & Growth Metrics
Plant-based protein powders, bars and nootropics made in the UK
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Form is new to the index this month, entering at #90 of 522 overall and #1 of 8 in Wellness. On our estimate its revenue is flat year on year (low confidence). Branded search is growing over the past year. Its closest Wellness competitor is Hatch (#209).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Form is today: #90 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Form's revenue growing?
We estimate Form's revenue is flat year on year (low confidence). Branded search and site traffic point in opposite directions, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Form growing?
Form's Momentum score is 55.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Form
Form makes plant-based protein powders, bars and supplements, alongside nootropics, formulated in the UK and sold under names such as Performance Protein, Pureblend and Peakblend. The Form Protein Bar pairs 15g of protein with 11g of fibre and 1g of sugar. Each purchase funds the Form Feeding Fund, which provides food, medicine and transport for patients at Bansang Hospital in The Gambia, and in 2019 Form became one of the first nutrition brands to achieve B Corporation certification.
Form competitors
The wellness brands closest to Form: same kind of product first, then the nearest in size. See every brand in Wellness or the full D2C brand rankings.
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Bovine colostrum supplements for immune and gut health
Fermented teas, electrolyte blends and supplements for gut, skin and energy support.
Organic and CBD tampons alongside at-home gynae health testing and clinics
Adaptogenic supplements and skin care for stress, sleep, and hormonal balance
Form vs Hatch
Form is the bigger brand (Scale 61.0 against 49.2), while Hatch is growing faster (Momentum 71 against 56). See Hatch's page.
| October 2026 | Form | Hatch |
|---|---|---|
| Overall rank | #90 | #209 |
| Wellness rank | #1 | #2 |
| Scale (size) | 61.0 | 49.2 |
| Momentum (growth) | 55.7 | 71.1 |
| Branded search | 100 | 40 |
| Site traffic | 31 | 45 |
| Social audience | 51 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Form branded search volume
How often people search for Form by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Form's audience, products and channels
Social audience
- Instagram formnutrition 103k
- TikTok formnutrition 4.5k
Also on X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Australia and the US.
Ecommerce stack
- TrackingMeta Pixel, Google Tag Manager
- AnalyticsTriple Whale
Tools detected on formnutrition.com; detection covers common apps and may miss some.
Form: common questions
What does Form sell?
Plant-based protein powders, bars and nootropics made in the UK.
Where is Form from?
Form is based in United Kingdom.
Where can you buy Form?
Form sells through its own online store and selected retailers. Its online store is at formnutrition.com.
When was Form founded?
Form was founded in 2017.
Who founded Form?
Form was founded by Damian Soong.
Is Form's revenue growing?
Our estimate is flat year on year, with low confidence. It is a direction from online signals, not a sales figure.
Who are Form's competitors?
Form's closest competitors in the Wellness category are Hatch, ARMRA, Pique and Daye.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Form move, or the data as an export? See data & alerts.