Westman Atelier – D2C Ranking & Growth Metrics
Clean makeup and skincare created by makeup artist Gucci Westman.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Westman Atelier is new to the index this month, entering at #83 of 522 overall and #9 of 41 in Beauty. On our estimate its revenue is growing year on year (high confidence). Branded search is growing over the past year. Its closest Beauty competitor is Saie (#157).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Westman Atelier is today: #83 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Westman Atelier's revenue growing?
We estimate Westman Atelier's revenue is growing year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Westman Atelier growing?
Westman Atelier's Momentum score is 59.9, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Westman Atelier
Westman Atelier makes makeup designed to double as skincare: cream blush and contour sticks, tinted balms, bronzing drops and liquid foundation, alongside a small skincare line and brushes. The brand was built around Gucci Westman's 'second-skin' approach, developed over two decades styling faces for magazines and actors like Jennifer Aniston and Gwyneth Paltrow. Formulas avoid phthalates, parabens, PEGs, mineral oils and animal testing, and the company works with Pact Collective on packaging waste. It also runs a video-based Clean Beauty Concierge for shade matching.
Westman Atelier competitors
The beauty brands closest to Westman Atelier: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Clean makeup with sustainable packaging and a carbon net zero pledge
Clean haircare rooted in Latin rituals and ingredients
Membership-priced skincare, makeup and fragrance made in luxury labs
Makeup formulated with active skincare ingredients, plus skincare and suncare
Minimalist makeup and skincare essentials for a simplified daily routine
Westman Atelier vs Saie
Westman Atelier leads on both size and growth: Scale 61.6 against 54.4, and Momentum 60 against 34. See Saie's page.
| October 2026 | Westman Atelier | Saie |
|---|---|---|
| Overall rank | #83 | #157 |
| Beauty rank | #9 | #18 |
| Scale (size) | 61.6 | 54.4 |
| Momentum (growth) | 59.9 | 33.7 |
| Branded search | 70 | 49 |
| Site traffic | 45 | 37 |
| Social audience | 72 | 81 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Westman Atelier branded search volume
How often people search for Westman Atelier by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is fairly steady through the year.
Westman Atelier's audience, products and channels
Social audience
- Instagram westmanatelier 570k
- TikTok westmanatelier 119k
- YouTube 49k
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, the US, Canada and Germany.
Westman Atelier: common questions
What does Westman Atelier sell?
Clean makeup and skincare created by makeup artist Gucci Westman.
Where is Westman Atelier from?
Westman Atelier is based in United States.
Where can you buy Westman Atelier?
Westman Atelier sells through its own online store and selected retailers. Its online store is at westman-atelier.com.
Who founded Westman Atelier?
Westman Atelier was founded by Gucci Westman.
Is Westman Atelier's revenue growing?
Our estimate is growing year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Westman Atelier's competitors?
Westman Atelier's closest competitors in the Beauty category are Saie, Ceremonia, Beauty Pie and Kosas.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Westman Atelier move, or the data as an export? See data & alerts.