Saie – D2C Ranking & Growth Metrics
Clean makeup including tinted moisturizers, cream blushes and eyeshadow
Last updated · August 2026 edition · method v1.3
Saie ranks #97 of 366 D2C brands in the August 2026 edition and #5 of 9 in Beauty, down 3 places on last month. We estimate Saie's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. Among beauty brands selling clean makeup, its closest competitor is Merit (#62).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Saie is today: #97 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Saie's revenue growing?
We estimate Saie's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Saie growing?
Saie's Momentum score is 34.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Saie
Saie is a US-based beauty brand that makes clean makeup, including tinted moisturizers, cream and baked blushes, setting sprays, lip gloss oils and eyeshadow. Its products are formulated without certain controversial ingredients and are positioned as high-performance, skin-friendly alternatives within the clean beauty category, aimed at everyday makeup users who want simple routines with multipurpose products such as tinted moisturizers with SPF and liquid bronzers.
The brand sells primarily through its own website, offering named product lines such as Slip Tint, SuperSuede, Glowy Super Gel and Dew Blush, along with sets, travel sizes and a vanity case collection. Saie also operates a loyalty rewards programme, ships internationally, and publishes information on its ingredient standards, packaging recycling scheme and a stated climate initiative aiming for carbon net zero by 2039.
Saie branded search volume
How often people search for Saie by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Saie's audience, products and channels
Social audience
- Instagram saiebeauty 780,557
- TikTok saiebeauty 1,000,000
- YouTube Saiehello 10,200
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, France and the UK.
Saie competitors
The beauty brands closest to Saie: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Minimalist makeup and skincare essentials for everyday routines
Makeup and skincare hybrid cosmetics brand
Clean makeup and skincare formulated for sensitive skin
Body, hair and hand care with targeted active ingredients.
Smart home fragrance diffusers and scent subscriptions
Saie vs Merit
Merit leads on both size and growth: Scale 59.1 against 54.8, and Momentum 60 against 34. See Merit's page.
| August 2026 | Saie | Merit |
|---|---|---|
| Overall rank | #97 | #62 |
| Beauty rank | #5 | #4 |
| Scale (size) | 54.8 | 59.1 |
| Momentum (growth) | 34.2 | 60.3 |
| Branded search | 50 | 65 |
| Site traffic | 37 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Saie: common questions
What does Saie sell?
Clean makeup including tinted moisturizers, cream blushes and eyeshadow. Known for: Slip Tint tinted moisturizer, SuperSuede baked eyeshadow, Glowy Super Gel illuminator, Dew Blush liquid blush and Glossybounce lip gloss oil.
Where is Saie from?
Saie is based in United States.
Where can you buy Saie?
Saie sells through its own online store and selected retailers. Its online store is at saiehello.com.
Who founded Saie?
Saie was founded by Laney.
Is Saie's revenue growing?
We estimate Saie's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Saie's competitors?
Saie's closest competitors in the Beauty category are Merit, Kosas, Tower 28 and Nécessaire.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.