Ruffwear – D2C Ranking & Growth Metrics
Outdoor performance gear for dogs, from harnesses to boots
Last updated · August 2026 edition · method v1.3
Ruffwear ranks #48 of 312 D2C brands in the August 2026 edition and #1 of 2 in Pets, unchanged on last month. We estimate Ruffwear's revenue is flat year on year (medium confidence). Branded search is steady over the past year. Among pets brands selling dog gear, its closest competitor is Kurgo (#230).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ruffwear is today: #48 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Ruffwear's revenue growing?
We estimate Ruffwear's revenue is flat year on year (medium confidence). Ruffwear sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ruffwear growing?
Ruffwear's Momentum score is 45.6, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #50 to #48 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Ruffwear
Ruffwear designs outdoor gear for dogs, including harnesses, leashes, collars, boots, packs, life jackets, and apparel intended for activities such as hiking, camping, running, and water sports. Products are built for durability and everyday adventure use, with an emphasis on fit and function for different dog sizes and activities. The brand sells directly to consumers through its own website, offering shopping by product category, activity, or collection, and also works with retail partners and distributors.
Ruffwear branded search volume
How often people search for Ruffwear by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Ruffwear's audience, products and channels
Social audience
- Instagram ruffwear 467,048
- TikTok ruffweardogs 72,100
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store144
- New in the last 90 days11
- Typical priceUS$41
- Price rangeUS$2 – US$200
From Ruffwear's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Spain.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsOkendo
- MerchandisingRebuy
- SearchSearchspring
Tools detected on ruffwear.com; detection covers common apps and may miss some.
Ruffwear competitors
The pets brands closest to Ruffwear: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Ruffwear vs Kurgo
Ruffwear leads on both size and growth: Scale 58.7 against 33.0, and Momentum 46 against 43. See Kurgo's page.
| August 2026 | Ruffwear | Kurgo |
|---|---|---|
| Overall rank | #48 | #230 |
| Pets rank | #1 | #2 |
| Scale (size) | 58.7 | 33.0 |
| Momentum (growth) | 45.6 | 43.4 |
| Branded search | 62 | 27 |
| Site traffic | 47 | 25 |
| Social audience | 68 | 49 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ruffwear: common questions
What does Ruffwear sell?
Outdoor performance gear for dogs, from harnesses to boots. Known for: Dog Harnesses, Dog Boots, Float Coat Life Jackets, Dog Leashes and Collars and Dog Apparel.
Where is Ruffwear from?
Ruffwear is based in United States.
Where can you buy Ruffwear?
Ruffwear sells through its own online store and a network of retailers and stockists. Its online store is at ruffwear.com.
Is Ruffwear's revenue growing?
We estimate Ruffwear's revenue is flat year on year (medium confidence). Ruffwear sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ruffwear's competitors?
Ruffwear's closest competitors in the Pets category are Kurgo.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.