Moon Juice – D2C Ranking & Growth Metrics
Adaptogenic supplements and skin care for stress, sleep, and hormonal balance
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Moon Juice is new to the index this month, entering at #367 of 522 overall and #6 of 8 in Wellness. On our estimate its revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. Its closest Wellness competitor is ARMRA (#225).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Moon Juice is today: #367 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Moon Juice's revenue growing?
We estimate Moon Juice's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Moon Juice growing?
Moon Juice's Momentum score is 38.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Moon Juice
Moon Juice makes adaptogenic supplements and skin care built around magnesium, mushrooms, and plant actives, sold as capsules, powders to dissolve in water, and topical formulas. Its best-known products include Magnesi-Om, a magnesium drink mix for rest and regularity, and SuperYou, a cortisol-management supplement, alongside SuperHair and SuperBeauty capsules and cellular hydration waters. Founder Amanda Chantal Bacon started the brand after using diet, herbs, and daily practice to put an autoimmune condition into remission, and the company says ingredients are third-party tested for purity, potency, and heavy metals and made in GMP-certified facilities.
Moon Juice competitors
The wellness brands closest to Moon Juice: same kind of product first, then the nearest in size. See every brand in Wellness or the full D2C brand rankings.
Bovine colostrum supplements for immune and gut health
Smart alarm clocks and lamps built to replace the phone at bedtime
Organic and CBD tampons alongside at-home gynae health testing and clinics
Fermented teas, electrolyte blends and supplements for gut, skin and energy support.
Textured dental floss, toothpaste and toothbrushes designed by a dentist and an artist.
Moon Juice vs ARMRA
ARMRA is the bigger brand (Scale 47.9 against 38.0), while Moon Juice is growing faster (Momentum 38 against 18). See ARMRA's page.
| October 2026 | Moon Juice | ARMRA |
|---|---|---|
| Overall rank | #367 | #225 |
| Wellness rank | #6 | #3 |
| Scale (size) | 38.0 | 47.9 |
| Momentum (growth) | 38.3 | 17.6 |
| Branded search | 41 | 43 |
| Site traffic | 35 | 40 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Moon Juice branded search volume
How often people search for Moon Juice by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Moon Juice's audience, products and channels
Products
- Products in store65
- New in the last 90 days1
- Typical priceUS$54
- Price rangeUS$1 – US$500
From Moon Juice's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- SubscriptionsRecharge
- ReviewsOkendo, Yotpo
- MerchandisingRebuy
- LoyaltyLoyaltyLion
- ReturnsLoop Returns
- AnalyticsHotjar
Tools detected on moonjuice.com; detection covers common apps and may miss some.
Moon Juice: common questions
What does Moon Juice sell?
Adaptogenic supplements and skin care for stress, sleep, and hormonal balance.
Where is Moon Juice from?
Moon Juice is based in United States.
Where can you buy Moon Juice?
Moon Juice sells through its own online store and selected retailers. Its online store is at moonjuice.com.
Who founded Moon Juice?
Moon Juice was founded by Amanda Chantal Bacon.
Is Moon Juice's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Moon Juice's competitors?
Moon Juice's closest competitors in the Wellness category are ARMRA, Loftie, Daye and Pique.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Moon Juice move, or the data as an export? See data & alerts.