Diggs – D2C Ranking & Growth Metrics
Dog crates and crate accessories designed for home living.
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Diggs ranks #348 of 418 D2C brands in the September 2026 edition and #14 of 16 in Pets, down 4 places on last month. We estimate Diggs' revenue is flat year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in January and November. In Pets, its closest competitor is Kurgo (#322).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Diggs is today: #348 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Diggs' revenue growing?
We estimate Diggs' revenue is flat year on year (medium confidence). Diggs' branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Diggs growing?
Diggs has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Diggs
Diggs designs dog crates and related products for pet owners who want safer, more thoughtfully designed alternatives to standard wire crates. The brand's offering includes crates, crate beds, and accessories such as the Groov training aid, which are positioned as an integrated system meant to help dogs settle into a den-like space. Diggs focuses on features such as rounded corners, reinforced steel frames, paw-safe diamond mesh, and collapsible designs, aiming to combine safety with a look suited to modern homes.
Diggs competitors
The pets brands closest to Diggs: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Travel and outdoor gear for dogs, from harnesses to car seat covers
Modern carriers, beds, apparel and accessories for dogs
Dog training treats, chews and food paired with training courses
Fresh, human-grade dog food delivered as personalised meal plans.
Dog clothing, boots and gear for everyday and all-weather walks.
Diggs branded search volume
How often people search for Diggs by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in January and November and lowest in September.
Diggs' audience, products and channels
Social audience
- Instagram diggspet 99,474
- TikTok diggspet 36,700
- YouTube 987
Also on Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store22
- New in the last 90 days0
- Typical priceUS$89
- Price rangeUS$10 – US$1,149
From Diggs' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsStamped
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on diggs.pet; detection covers common apps and may miss some.
Diggs: common questions
What does Diggs sell?
Dog crates and crate accessories designed for home living. Known for: Revol collapsible dog crate, Evolv dog crate, Groov training aid, Bolstr crate beds and Crate attachments.
Where is Diggs from?
Diggs is based in United States.
Where can you buy Diggs?
Diggs sells through its own online store and selected retailers. Its online store is at diggs.pet.
When was Diggs founded?
Diggs was founded in 2018.
Is Diggs' revenue growing?
We estimate Diggs' revenue is flat year on year (medium confidence). Diggs' branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Diggs' competitors?
Diggs' closest competitors in the Pets category are Kurgo, maxbone, Pupford and Ollie.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.