Top Apparel D2C brands

Commerce Gantry tracks 60 apparel brands that sell direct to consumers, from United Kingdom, Sweden, United States, Australia, Denmark, Canada, France, New Zealand, Norway and Switzerland. In the August 2026 edition, Vivobarefoot leads the category on Scale. Páramo has the strongest Momentum.

leaderboard · August 2026 · v1.1
Category
1 Vivobarefoot GB Apparel 77.8 55 –
3 Passenger GB Apparel 70.9 67 –
5 Rapha GB Apparel 68.5 34 –
7 RevolutionRace SE Apparel 67.3 60 ▲1
8 Finisterre GB Apparel 67.2 63 ▲2
9 Filson US Apparel 66.9 38 –
13 Xero Shoes US Apparel 64.2 55 ▲1
15 MAAP AU Apparel 63.0 63 –
16 Outdoor Research US Apparel 63.0 61 –
20 KÜHL US Apparel 61.4 57 ▼1
23 ROKA US Apparel 60.8 53 ▼1
33 Berghaus GB Apparel 57.5 53 ▲2
36 Darn Tough US Apparel 56.7 58 ▲2
37 Pas Normal Studios DK Apparel 56.5 51 ▼1
39 First Lite US Apparel 56.4 46 ▲9
41 Ciele US Apparel 56.3 46 ▼2
44 Parks Project US Apparel 54.8 53 ▼2
47 tentree CA Apparel 53.9 42 ▼3
49 Pelagic US Apparel 53.7 63 ▼3
51 Knockaround US Apparel 53.4 35 ▼2
55 Outerknown US Apparel 52.0 51 ▲1
57 Roark US Apparel 51.6 56 ▼4
60 Salty Crew US Apparel 50.9 58 ▲2
61 Free Fly Apparel US Apparel 50.9 63 ▼6
62 Howler Brothers US Apparel 50.7 57 ▼3
64 Didriksons SE Apparel 49.9 64 ▲13
65 Café du Cycliste FR Apparel 49.7 66 ▼1
66 Stio US Apparel 49.4 59 ▲1
74 Montane GB Apparel 48.1 54 ▼2
75 Grundéns SE Apparel 48.1 60 ▼2
76 Vissla US Apparel 47.7 58 –
78 HUK US Apparel 47.3 53 ▼4
86 Mons Royale NZ Apparel 45.9 68 ▲2
94 Picture Organic Clothing FR Apparel 44.4 63 ▲3
96 KAVU US Apparel 44.3 50 ▼2
101 Kari Traa NO Apparel 43.3 54 ▲1
111 Sunski US Apparel 41.2 49 ▼4
115 Maloja CH Apparel 40.4 38 ▲8
116 Devold NO Apparel 40.0 50 ▲1
121 Oboz US Apparel 39.6 62 ▼6
125 Houdini Sportswear SE Apparel 38.2 78 ▲1
126 Ornot US Apparel 37.9 59 ▼2
129 Kryptek US Apparel 37.5 43 ▲3
131 Ridge Merino US Apparel 36.8 71 –
132 Kjus CH Apparel 36.7 63 ▲7
134 Flylow Gear US Apparel 36.4 43 ▲3
135 Skida US Apparel 36.2 41 ▼5
137 7mesh CA Apparel 34.9 52 ▼4
139 Badlands US Apparel 34.5 51 ▲4
140 Ombraz US Apparel 34.3 57 –
142 Airblaster US Apparel 34.2 59 ▲5
143 Páramo GB Apparel 33.3 78 ▼8
155 TREW US Apparel 30.0 49 ▲4
158 Duckworth US Apparel 27.8 emerging ▼1
159 Coalatree US Apparel 27.3 emerging ▼1
166 Hestra SE Apparel 24.9 49 ▲2
174 Western Rise US Apparel 22.3 29 ▼9
177 Showers Pass US Apparel 20.2 emerging –
178 Farm to Feet US Apparel 19.2 emerging –
181 Strafe US Apparel 14.1 emerging –
60 brands

The brands

  1. Vivobarefoot · United Kingdom

    Barefoot-style footwear for everyday wear, sport and outdoor activity.

  2. Passenger · United Kingdom

    British outdoor clothing and accessories made from recycled and organic materials.

  3. Rapha · United Kingdom

    Premium cycling clothing and accessories for road, gravel and mountain biking.

  4. RevolutionRace · Sweden

    Scandinavian outdoor clothing, footwear and gear sold direct online

  5. Finisterre · United Kingdom

    British-made surf and outdoor clothing and wetsuits.

  6. Filson · United States

    Rugged outdoor clothing, bags and accessories made from durable fabrics.

  7. Xero Shoes · United States

    Barefoot and minimalist footwear for men, women and kids.

  8. MAAP · Australia

    Performance cycling apparel and kits from Melbourne

  9. Outdoor Research · United States

    Technical outdoor apparel and gear for hiking, skiing, mountaineering and travel.

  10. KÜHL · United States

    Outdoor and lifestyle apparel for men and women, including performance and casual clothing.

  11. ROKA · United States

    Performance sunglasses, eyeglasses and eyewear accessories for athletes

  12. Berghaus · United Kingdom

    British-made waterproof jackets, fleeces and footwear for hiking and mountaineering

  13. Darn Tough · United States

    Merino wool socks made in Vermont, guaranteed for life.

  14. Pas Normal Studios · Denmark

    Technical cycling apparel with a contemporary design aesthetic

  15. First Lite · United States

    Technical merino wool hunting apparel and gear for specific game pursuits.

  16. Ciele · United States

    Performance running caps and lightweight headwear for athletes.

  17. Parks Project · United States

    National park-inspired apparel and gear that gives back to public lands.

  18. tentree · Canada

    Sustainable everyday apparel brand that plants trees with every purchase

  19. Pelagic · United States

    Performance fishing clothing and gear for men and women

  20. Knockaround · United States

    Affordable sunglasses and eyewear from San Diego

  21. Outerknown · United States

    Men's and women's apparel and denim, sold direct online.

  22. Roark · United States

    Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits.

  23. Salty Crew · United States

    Surf and fishing-inspired lifestyle apparel and accessories.

  24. Free Fly Apparel · United States

    Bamboo-based, sun-protective apparel for men, women and kids.

  25. Howler Brothers · United States

    Surf, fishing and western-inspired lifestyle apparel designed in Austin, Texas.

  26. Didriksons · Sweden

    Swedish weatherproof jackets and rainwear for the whole family

  27. Café du Cycliste · France

    Cycling and outdoor apparel for road and gravel riders, based in Nice.

  28. Stio · United States

    Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming

  29. Montane · United Kingdom

    Lightweight, breathable outdoor clothing and equipment for hiking, running and mountaineering

  30. Grundéns · Sweden

    Waterproof fishing apparel and footwear for commercial and recreational anglers

  31. Vissla · United States

    Surf-inspired apparel and wetsuits for men, women and youth

  32. HUK · United States

    Performance fishing apparel and gear for men, women and kids

  33. Mons Royale · New Zealand

    Merino wool apparel for skiing, biking and the outdoors

  34. Picture Organic Clothing · France

    French outdoor apparel for skiing, surfing, hiking and trail running.

  35. KAVU · United States

    Outdoor-inspired apparel, bags and hats born from Seattle fishing culture

  36. Kari Traa · Norway

    Women's wool base layers, ski wear and outdoor apparel from Norway

  37. Sunski · United States

    Outdoor sunglasses and SPF skincare made with recycled materials.

  38. Maloja · Switzerland

    Cycling and outdoor apparel for skiing, running and everyday wear

  39. Devold · Norway

    Norwegian merino wool clothing for outdoor and everyday activities.

  40. Oboz · United States

    Hiking boots and shoes for men and women

  41. Houdini Sportswear · Sweden

    Swedish outdoor apparel and fleece layers for trekking and trail running.

  42. Ornot · United States

    Timeless, USA-made cycling apparel and accessories from San Francisco

  43. Kryptek · United States

    Technical hunting apparel and camouflage gear rooted in tactical military design.

  44. Ridge Merino · United States

    Merino wool clothing and layers for outdoor activities

  45. Kjus · Switzerland

    Swiss apparel brand.

  46. Flylow Gear · United States

    Ski, bike and outdoor apparel built for mountain pursuits.

  47. Skida · United States

    Playful printed headwear, neckwear and outdoor accessories from Vermont.

  48. 7mesh · Canada

    Technical cycling and outdoor apparel designed and tested in Squamish, BC

  49. Badlands · United States

    Technical hunting apparel, packs and gear for field conditions.

  50. Ombraz · United States

    Armless sunglasses with a built-in cord instead of sidearms.

  51. Airblaster · United States

    Apparel brand sold through wholesale and direct channels

  52. Páramo · United Kingdom

    Weatherproof outdoor clothing for hiking, climbing and mountain activities

  53. TREW · United States

    Backcountry-focused ski and snowboard outerwear, bibs and jackets

  54. Duckworth · United States

    Montana-made Merino wool clothing and layering systems, made in the USA.

  55. Coalatree · United States

    Eco-minded outdoor apparel and accessories for adventure and everyday life

  56. Hestra · Sweden

    Swedish maker of ski, outdoor and work gloves

  57. Western Rise · United States

    Versatile performance apparel for everyday wear and travel

  58. Showers Pass · United States

    Waterproof-breathable outerwear and accessories for cycling and outdoor activities

  59. Farm to Feet · United States

    American-made merino wool socks for outdoor and everyday use

  60. Strafe · United States

    Technical outerwear for skiing and mountain sports, made in Aspen

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