ROKA
Performance sunglasses, eyeglasses and eyewear accessories for athletes
scale momentum what drives the score ROKA in the index
In the August 2026 edition, ROKA ranks #23 of 184 brands overall and #11 of 60 in Apparel. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 53 says the brand is roughly flat overall (50 means flat).
About ROKA
ROKA designs and sells performance sunglasses, eyewear and apparel, positioned for athletes and active people across running, cycling, triathlon, golf, fishing, outdoor and training pursuits. The range includes sunglasses, prescription sunglasses, eyeglasses, readers, blue light and protective eyewear, built with lightweight titanium and mixed-material frames, along with accessories such as clip-ons, replacement lenses, cases and logo gear. Products are organised by activity and by frame type, with options for custom and limited-edition releases.
Search demand
How often people search for ROKA by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is fairly steady through the year.
Social audience
- Instagram roka 240,297
- TikTok roka 3,214
- Facebook ROKA –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Canada, Australia and Germany.
Ecommerce stack
Tools detected on roka.com. Detection covers common apps and may miss some.
Brands like ROKA
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Barefoot and minimalist footwear for men, women and kids.
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ROKA: common questions
What does ROKA sell?
Performance sunglasses, eyeglasses and eyewear accessories for athletes. Known for: Lyno Sunglasses, Alto Sunglasses, Titanium Collection eyewear, Wind Down blue light glasses and Custom eyewear.
Where is ROKA from?
ROKA is based in Austin, Texas, United States.
Where can you buy ROKA?
ROKA sells through its own online store. Its online store is at roka.com.
Is ROKA growing?
Branded search for ROKA is steady over the past year, and overall the brand is roughly flat.
What brands are similar to ROKA?
Brands similar to ROKA in the index include KÜHL, MAAP, Outdoor Research and Berghaus.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.