MAAP
Performance cycling apparel and kits from Melbourne
scale momentum what drives the score MAAP in the index
In the August 2026 edition, MAAP ranks #15 of 184 brands overall and #8 of 60 in Apparel. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in May and June, and site traffic is growing strongly. Its Momentum score of 63 says the brand is growing overall (50 means flat).
About MAAP
MAAP is a Melbourne-based cycling apparel brand offering performance-focused kits and accessories for road riders, from everyday commuters to competitive cyclists. Product lines include the Apex and Aeon collections, along with an Icons range of core styles, covering jerseys, bibs and outerwear designed for varying weather conditions. The brand emphasises technical detail, fit and durability, developing its gear with input from athletes, teams and events it works with internationally.
Search demand
How often people search for MAAP by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in May and June and lowest in December.
Social audience
- Instagram maap.cc 382,930
- YouTube MAAP_Apparel 12,300
- Facebook maap.cc –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Germany, the UK and the Netherlands.
Ecommerce stack
Tools detected on maap.cc. Detection covers common apps and may miss some.
Brands like MAAP
Technical outdoor apparel and gear for hiking, skiing, mountaineering and travel.
Barefoot and minimalist footwear for men, women and kids.
Outdoor and lifestyle apparel for men and women, including performance and casual clothing.
Performance sunglasses, eyeglasses and eyewear accessories for athletes
Rugged outdoor clothing, bags and accessories made from durable fabrics.
British-made surf and outdoor clothing and wetsuits.
MAAP: common questions
What does MAAP sell?
Performance cycling apparel and kits from Melbourne. Known for: Apex Collection, Aeon Collection, Icons range, road cycling jerseys and cycling bibs.
Where is MAAP from?
MAAP is based in Melbourne, Australia.
Where can you buy MAAP?
MAAP sells through its own online store and selected retailers. Its online store is at maap.cc.
When was MAAP founded?
MAAP was founded in 2014.
Is MAAP growing?
Branded search for MAAP is steady over the past year, and overall the brand is growing.
What brands are similar to MAAP?
Brands similar to MAAP in the index include Outdoor Research, Xero Shoes, KÜHL and ROKA.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.