Filson
Rugged outdoor clothing, bags and accessories made from durable fabrics.
scale momentum what drives the score Filson in the index
In the August 2026 edition, Filson ranks #9 of 184 brands overall and #6 of 60 in Apparel. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in November and December, and site traffic is declining. Its Momentum score of 38 says the brand is declining overall (50 means flat).
About Filson
Filson makes outdoor clothing, bags and accessories for men and women, sold through its own stores and website as well as physical retail locations. The range includes outerwear such as waxed and wool jackets, shirts, denim, pants, bags and luggage, and gear including knives, drinkware, blankets and hats. Products are built around signature fabrics such as Mackinaw wool, tin cloth, rugged twill and flannel, with a line specifically labelled as made in the USA.
The brand serves outdoor and workwear customers, including those pursuing hunting and fishing, with dedicated sportsman categories covering base layers and rain gear. Filson positions itself around durable, functional clothing and bags rather than fashion trends, selling directly to consumers online with free shipping over a stated threshold, alongside a network of physical stores. The catalogue spans men's and women's apparel, bags, accessories and home-oriented field and cabin items such as candles and dog products.
Search demand
How often people search for Filson by name, month by month (peak month = 100). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in June.
Social audience
- Instagram filson1897 696,552
- TikTok filsonlife 29,700
- YouTube filson 27,800
- Facebook filson –
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days217
- Typical priceUS$139
- Price rangeUS$1 – US$1,299
From Filson's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and Sweden.
Ecommerce stack
Tools detected on filson.com. Detection covers common apps and may miss some.
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Filson: common questions
What does Filson sell?
Rugged outdoor clothing, bags and accessories made from durable fabrics. Known for: Waxed jackets, Wool jackets, Tin cloth workwear, Bags and luggage and Field & Cabin accessories.
Where is Filson from?
Filson is based in United States.
Where can you buy Filson?
Filson sells through its own online store and selected retailers. Its online store is at filson.com.
Is Filson growing?
Branded search for Filson is declining over the past year, and overall the brand is declining.
What brands are similar to Filson?
Brands similar to Filson in the index include Finisterre, RevolutionRace, Rapha and Xero Shoes.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.