Finisterre
British-made surf and outdoor clothing and wetsuits.
scale momentum what drives the score Finisterre in the index
In the August 2026 edition, Finisterre ranks #8 of 184 brands overall and #5 of 60 in Apparel. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in August and December, and site traffic is growing strongly. Its Momentum score of 63 says the brand is growing overall (50 means flat).
About Finisterre
Finisterre is a British apparel brand producing clothing, wetsuits and accessories for surfing and outdoor life, sold primarily through its own website and retail stores in the UK, with additional distribution through US stockists. The range covers men's and women's jackets, knitwear, base layers, swimwear, wetsuits and accessories such as bags, hats and footwear, designed for use in cold water and variable weather conditions.
The brand positions itself around durability, repairability and environmental responsibility, referencing its fabric and factory choices, carbon footprint reporting and B Corp status. It runs a Lived & Loved programme covering repairs, pre-loved resale and takeback, alongside a Finisterre Foundation supporting projects such as wetsuit recycling and City Kids Surfing. Finisterre also collaborates with other brands, including Blundstone, Amy Powney, XTRATUF, VEJA, Baabuk and Snow Peak, and shares stories through a blog and podcast focused on surf and outdoor culture.
Search demand
How often people search for Finisterre by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in August and December and lowest in February.
Social audience
- Instagram finisterre 300,644
- TikTok finisterre 28,500
- YouTube UCXlZ1jYIVuVKQgU1RL1i_rQ –
- Pinterest finisterreuk –
- X finisterre –
- Facebook FinisterreUK1 –
Followers as shown on each platform, end of August 2026.
Products
- Products in store690
- New in the last 90 days167
- Typical price£100
- Price range£2 – £395
From Finisterre's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Canada, the Netherlands and Germany.
Ecommerce stack
Tools detected on finisterre.com. Detection covers common apps and may miss some.
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Finisterre: common questions
What does Finisterre sell?
British-made surf and outdoor clothing and wetsuits. Known for: Wetsuits, Jackets & coats, Knitwear, Base layers and Swimwear.
Where is Finisterre from?
Finisterre is based in United Kingdom.
Where can you buy Finisterre?
Finisterre sells through its own online store and selected retailers. Its online store is at finisterre.com.
Is Finisterre growing?
Branded search for Finisterre is steady over the past year, and overall the brand is growing.
What brands are similar to Finisterre?
Brands similar to Finisterre in the index include RevolutionRace, Filson, Rapha and Xero Shoes.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.