Rapha
Premium cycling clothing and accessories for road, gravel and mountain biking.
scale momentum what drives the score Rapha in the index
In the August 2026 edition, Rapha ranks #5 of 184 brands overall and #3 of 60 in Apparel. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is declining, and site traffic is declining. Its Momentum score of 34 says the brand is declining overall (50 means flat).
About Rapha
Rapha designs and sells cycling clothing and accessories for men and women, covering road and gravel riding as well as mountain biking. The range includes jerseys, jackets and gilets, tights, and eyewear, alongside apparel developed with the professional teams it supports. Products are sold directly through its own website and physical stores, with services such as free returns, garment repairs, and a guarantee on Classics products.
The brand is positioned at the premium end of cycling apparel, built around performance riding and a broader cycling culture. This is reinforced through the Rapha Cycling Club, a membership programme offering local rides, a clubhouse in London's Soho, and additional member benefits, as well as editorial content covering routes, riding guides and design collaborations. Rapha also sponsors professional cycling teams and produces related race kit. It operates as Rapha Racing Ltd, headquartered in London.
Search demand
How often people search for Rapha by name, month by month (peak month = 100). Over the past year, demand is declining. Demand is fairly steady through the year.
Social audience
- Instagram rapha 748,851
- Facebook rapharacing –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, Germany and France.
Ecommerce stack
Tools detected on rapha.cc. Detection covers common apps and may miss some.
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Rapha: common questions
What does Rapha sell?
Premium cycling clothing and accessories for road, gravel and mountain biking. Known for: Jerseys, Jackets & Gilets, Tights, Eyewear and Pro Team race kit.
Where is Rapha from?
Rapha is based in London, United Kingdom.
Where can you buy Rapha?
Rapha sells through its own online store and selected retailers. Its online store is at rapha.cc.
Is Rapha growing?
Branded search for Rapha is declining over the past year, and overall the brand is declining.
What brands are similar to Rapha?
Brands similar to Rapha in the index include RevolutionRace, Finisterre, Filson and Passenger.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.