Oboz
Hiking boots and shoes for men and women
scale momentum what drives the score Oboz in the index
In the August 2026 edition, Oboz ranks #121 of 184 brands overall and #40 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 62 says the brand is growing overall (50 means flat).
About Oboz
Oboz Footwear makes hiking boots and shoes for men and women, including hiking, backpacking, casual and winter styles, along with related accessories such as shoelaces, insoles and socks. The brand organises its range into named collections such as Sawtooth, Bridger, Bozeman, Hyalite and Katabatic, and offers a shoe finder tool to help customers choose footwear suited to different trail conditions and uses.
Search demand
How often people search for Oboz by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Social audience
- Instagram obozfootwear 51,699
- TikTok obozfootwear 738
- YouTube UCJtZUKKzOzGuWLlwqZ1NEEA –
- Pinterest oboz –
- X obozfootwear –
- Facebook ObozFootwear –
Followers as shown on each platform, end of August 2026.
Products
- Products in store93
- New in the last 90 days8
- Typical priceUS$175
- Price rangeUS$10 – US$330
From Oboz's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and the UK.
Ecommerce stack
Tools detected on obozfootwear.com. Detection covers common apps and may miss some.
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Oboz: common questions
What does Oboz sell?
Hiking boots and shoes for men and women. Known for: Sawtooth collection, Bridger collection, Bozeman collection, Hyalite collection and Katabatic collection.
Where is Oboz from?
Oboz is based in United States.
Where can you buy Oboz?
Oboz sells through its own online store and a network of retailers and stockists. Its online store is at obozfootwear.com.
Is Oboz growing?
Branded search for Oboz is steady over the past year, and overall the brand is growing.
What brands are similar to Oboz?
Brands similar to Oboz in the index include Devold, Maloja, Houdini Sportswear and Sunski.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.