Ornot
Timeless, USA-made cycling apparel and accessories from San Francisco
scale momentum what drives the score Ornot in the index
In the August 2026 edition, Ornot ranks #126 of 184 brands overall and #42 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 59 says the brand is growing overall (50 means flat).
About Ornot
Ornot designs cycling apparel and accessories for road, gravel and bikepacking riders, based in San Francisco. The range covers jerseys, bib shorts and tights, jackets and vests, base layers, socks, caps, gloves and bike bags, along with items such as cargo bib shorts designed to carry gear without traditional pockets. Much of the product is made in the USA, with an emphasis on clean, understated design rather than bold branding.
The brand positions itself against fast fashion, favouring timeless designs, durable construction and responsible production methods, including recycled materials, PFAS-free coatings and deadstock textiles. It is a member of 1% For the Planet. Ornot sells directly to consumers through its own online store, offering separate men's and women's ranges alongside casual clothing and bike accessories, and describes its approach as building gear meant to be worn for years rather than one season.
Search demand
How often people search for Ornot by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
Social audience
- Instagram ornotbike 49,620
- YouTube ornotbike 3,150
- Facebook ornotbike –
Followers as shown on each platform, end of August 2026.
Products
- Products in store284
- New in the last 90 days6
- Typical priceUS$136
- Price rangeUS$5 – US$400
From Ornot's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada and Italy.
Ecommerce stack
Tools detected on ornotbike.com. Detection covers common apps and may miss some.
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Ornot: common questions
What does Ornot sell?
Timeless, USA-made cycling apparel and accessories from San Francisco. Known for: Cargo bib shorts, Merino gravel sweater, Bib shorts and tights, Jerseys and Bike bags and musettes.
Where is Ornot from?
Ornot is based in San Francisco, United States.
Where can you buy Ornot?
Ornot sells through its own online store and selected retailers. Its online store is at ornotbike.com.
Who founded Ornot?
Ornot was founded by Matt.
Is Ornot growing?
Branded search for Ornot is steady over the past year, and overall the brand is growing.
What brands are similar to Ornot?
Brands similar to Ornot in the index include Houdini Sportswear, Kryptek, Ridge Merino and Kjus.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.