Flylow Gear

Flylow Gear in the index

In the August 2026 edition, Flylow Gear ranks #134 of 184 brands overall and #46 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in December and January, and site traffic is growing. Its Momentum score of 43 says the brand is roughly flat overall (50 means flat).

About Flylow Gear

Flylow Gear makes technical outerwear and apparel for skiing, snowboarding, mountain biking and other mountain-based activities. The range includes jackets, pants, bibs, baselayers, shirts and accessories for men, women and children, built around durable fabrics such as Gore-Tex and designed to hold up to repeated use in the backcountry and at the resort. Products span core ski and snowboard lines alongside warmer-weather gear for biking, paddling and outdoor camp life.

The brand was started by Greg Steen and Dan Abrams, who set out to build ski clothing that combined the durability of mountaineering gear with a better fit and style than resort wear offered at the time. Flylow sells direct to consumers through its own website as well as through dealers, and the founders continue to independently own and run the company. The team is now based across Denver, Jackson and Lake Tahoe, and the brand has expanded from its original ski-focused catalogue into a broader four-season offering for outdoor pursuits.