Skida

Skida in the index

In the August 2026 edition, Skida ranks #135 of 184 brands overall and #47 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in December and November, and site traffic is growing. Its Momentum score of 41 says the brand is declining overall (50 means flat).

About Skida

Skida designs headwear, neckwear and related accessories for outdoor and everyday use, including hats, headbands, neck gaiters, gloves and bike and pet accessories. The brand is known for its patterned, print-driven designs and sells to people active in running, biking, hiking, climbing and skiing, as well as those looking for casual seasonal accessories. Products are organised by activity and by collection, with recurring print series and seasonal collaborations, and the range extends to sun-protective apparel such as hooded tops and pants.

Skida began in Vermont in 2008 when founder Corinne Prevot made patterned hats for her cross-country ski teammates, and the line grew from there to include a wider range of prints and products across seasons. It describes itself as an independent, women-founded and women-led company. Skida sells directly to consumers through its own website, presenting products by activity, collection and print, alongside collaborations with athletes and other brands.